
Boys Are Perfuming Their Bodies And Perming Their Hair. Could They Catapult Men’s Grooming Sales?
Whether it’s smellmaxxing with pricy perfumes from Tom Ford, Maison Margiela, Creed and Jean Paul Gaultier or shaping their hair into broccoli perms, teenage boys have entered the beauty chat. The investment bank Piper Sandler estimates their...

The Summer Of Beauty Brand Demolitions And Rebuilds
OG influencer brand Huda Beauty is getting overhauled and in true Huda Kattan fashion, the founder is documenting the process via a docuseries on YouTube for more than 4 million subscribers. The first video in the...

How Kahina Giving Beauty Unexpectedly Found Success In China
While indie beauty has been tough in the United States, Kahina Giving Beauty has ventured abroad, specifically to China, for growth. The 16-year-old clean skincare brand centered on fair-trade argan oil extracted by Berber women in Morocco...

New Owner American Exchange Group’s Plans For Indie Lee’s Future
In 2008, a then 37-year-old Indie Lee endured multiple health crises. Born Lisa Swengros and called Indie Lee, short for “Independent Lisa,” a blog she wrote, Lee was diagnosed with rheumatoid arthritis after her feet and...

Byoma Parent Company Future Beauty Labs’ Rapid Rise To Masstige Skincare Superstardom
Glasgow gets an average of 170 days of rain per year, making it either the last place you’d expect to find one of the Western world’s fastest-growing sunless tan and skincare companies—or the first. Marc Elrick, CEO of...