Coming Stateside: International Beauty Brands Dish On US Expansion Strategies
Breaking into the largest beauty market in the world can be a risky proposition for many international brands. Characterized by its sheer size as well as a highly segmented distribution landscape and demanding customer base, achieving...
Meet New Butt Care Brand MyBum
The butt care category is looking peachier every day. The latest entrant, two-month-old MyBum, has debuted with $29.99 Bum Balm, $14.99 Bum Daily Wipes and $28.99 Bum Suppositories. Co-founder Summer Brock is no...
Incubator Underlining Beauty’s Latest Launch Is A Hair Cycling-Focused Brand Created With Sally Beauty
Incubator Underlining Beauty is taking the concept of hair cycling—rotating your hair care products depending on your hair and scalp’s needs—and turning it into a 32-product brand. The decision to do so wasn’t just based on riding...
Why Cold Plasma Is The Hottest Facial Technology Right Now
Keeping up with esthetic innovations can give even the most devout beauty enthusiast whiplash: Exosomes, V-beam laser and Polynucleotide injections—also known as the “salmon sperm facial.” While people’s appetite for incorporating animal ejaculate into...
Arielle Shoshana Is Creating A Perfume Playground With Its Store And Big Personality Scents
A self-described perfumery school reject, Arielle Shoshana Weinberg made her way to the fragrance industry through a different door: By opening Arielle Shoshana, the first niche fragrance boutique in the Washington, D.C., area. At the 9-year-old...
