
Indigo Perfumery Flourishes As Midwesterners Discover Niche Fragrances
Niche fragrances aren’t merely a coastal phenomenon. At Indigo Perfumery in Cleveland, owner Ann Bouterse cultivates a devoted following for a varied assortment of artisanal brands by guiding people to the right perfume picks for them without being...

Makana’s New Clean Packaging Reflects Clean Ingredients
Makana has stripped packaging down to its essence. Just like there’s no excess inside the brand’s products — its candles contain 100% soy wax, lead-free cotton wicks and phthalate-free essential oil fragrances — there’s no excess on their...

Experts Discuss Cross-Border E-Commerce, Consumer Sentiment And The Chinese Market During An Evening Of Global Beauty Insights
Beauty influencers aren’t as influential as they once were — or so proclaims Sharmadean Reid MBE, founder of London’s WAH Nails and strategic advisor to European online beauty retailer Feelunique. “More women look...

Wake Up To Beauty Arrives On The Scene As A Niche Beauty Umbrella Company For Budding Brands
After acquiring Level Naturals and Das Boom Industries a year ago, Wake Up To Beauty is positioning itself to be a multibrand heavy hitter in the natural segment. Led by Celeste Bernabe and David...

Pink Moon Co.’s Lin Chen On Preparing For International Expansion
The United States is a gargantuan market, but there is plenty of potential sales for indie beauty brands abroad. Lin Chen is well aware of foreign demand for American exports, and the complexities involved with steering those exports...