West Lane Capital Partners Breathes New Life Into Beauty Bakerie With Acquisition
Fresh off the acquisition of Mented Cosmetics, West Lane Capital Partners is enlarging its beauty business again by buying Beauty Bakerie. Terms of the deal weren’t disclosed. It represents a precipitous reversal of fortunes...
“Die Hot With A Vengeance” Author Sable Yong On Why Writing About Beauty Has Been Therapeutic
There are few content mediums Sable Yong, former Allure and xoVain writer and editor, hasn’t taken on. She started her Substack, “Hard Feelings,” in 2016 and launched a podcast, “Smell Ya Later,” in 2020 with...
Everist’s Marketing Shift To Product Performance Over Sustainability Supercharges Sales
Everist, a 3-year-old eco-friendly brand with waterless hair and body care concentrates, has shifted its digital marketing and advertising focus from sustainability to product performance, boosting sales and profitability. The shift comes as some sustainability-oriented beauty brands...
Leading Beauty Marketers On The Limits Of Performance Marketing
For beauty marketers, the struggle of figuring out when to push short-term results or focus on long-term brand building is real. “Sometimes one of the things that you’ll want to do might not have...
Should Emerging Beauty Brands Be Filling C-Suite Roles Earlier Than Ever?
At Beauty Independent’s Dealmaker Summit last month, Rich Gersten, co-founder and managing partner at beauty and wellness venture capital firm True Beauty Ventures, advised today’s emerging beauty brand founders to think about recruiting a...
