Beauty Brands Refine Paid Social Media Advertising To Maximize Precision And Community Growth
Over the last year or so, we’ve heard from many emerging beauty brands that they’ve turned off or significantly cut back on paid social media advertising. To find out more about paid social media ad strategies,...
New Sexual Wellness Brands Carve Out Niches And Incorporate Technology To Succeed In A Challenging Category
With the sexual wellness category not quite as sexy to retailers, investors and consumers as it was a few years back, new sexual wellness brands are strategizing to be indispensable to smaller, dedicated consumer groups rather...
Science-Backed Skincare Brand Mark Los Angeles Launches Retail And Spa Distribution With Formula Fig
Mark Los Angeles, the luxury skincare brand rooted in the principles of pharmaceutical science, has made its brick-and-mortar debut at Formula Fig. The seven-unit high-tech facial chain has its $48 E.Q....
How A Kind Snacks Veteran Now At Camino Partners Looks At The Longevity Opportunity
An early mover in the better-for-you snacks category, Kind Snacks is now a standard bearer of a successful consumer packaged goods brand trajectory. Daniel Lubetzky founded the company in 2004, and Mars bought a...
After A Watershed 2024 For Women’s Sports, Beauty Brands Boost March Madness Investment
With more women and girls than ever participating in and watching sports, athletes, teams and sporting events, primarily a playing field for male-focused sponsorships in the past, have become magnets for female-focused brands trying to garner...
