The Beauty Industry’s Tariffs-Fueled Transformation Is Already Starting
If President Donald Trump doesn’t change course, his administration’s sweeping tariff policies could radically transform the American beauty industry dependent on Chinese manufacturing and packaging, with beauty brands shifting suppliers, tweaking formulas and components, and reserving...
“This Is Insane”: Beauty Brands Scramble To Assess Tariff Impacts And Mitigation Strategies
After President Donald Trump announced sweeping tariffs on some 180 countries and additional “reciprocal” tariffs on roughly half of them last week, Melissa Butler, founder of The Lip Bar, took to Instagram to explain...
Amid Beauty’s Languishing Loyalty, Here’s What Brands Are Doing To Keep Notoriously Fickle Customers
Data from NielsenIQ shows that beauty brand loyalty has plummeted 20% in the last two years. As evidence of the lack of loyalty, the market research firm notes 90% of purchases on Amazon, expected to...
Beauty Brands’ New Marketing Tactics Elevate Everyday Customers Over Influencers In Trips, Product Creation And Gifting
With the old model of digital advertising more expensive and less effective than ever, beauty brands are experimenting with customer acquisition strategies focused squarely on customers in efforts that boost goodwill, loyalty and return on investment. Cocokind and...
Beauty Brands Refine Paid Social Media Advertising To Maximize Precision And Community Growth
Over the last year or so, we’ve heard from many emerging beauty brands that they’ve turned off or significantly cut back on paid social media advertising. To find out more about paid social media ad strategies,...
