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The Rational State Of Indie Beauty In 2024
The whiplash effect from the pandemic-stoked e-commerce surge and self-care obsession to the ensuing reset marked by a return to traditional retail shopping and expressive beauty threw indie beauty brands for a wild loop last year. This year,...
8 Beauty Brands Launching At Urban Outfitters
Since Urban Outfitters branched into beauty in the 2010s, it’s stocked trendy products that occasionally border on kitschy. In 2016, the publication Women’s Wear Daily pronounced, “The merchandise that Urban is taking in isn’t the typical seen-at-Sephora stock.”...
Can Ulta Beauty Claw Back Prestige Market Share?
As Sephora, Walmart, Target and Amazon vie for beauty shoppers, Ulta Beauty is losing its edge with prestige beauty shoppers whose ability and willingness to splurge on skincare, makeup and haircare generally withstand economic cycles,
Untapped Potential: Exploring Digital Strategies For Building Professional Beauty Distribution
As brands face elevated digital customer acquisition costs and challenges staying on retail shelves, they’re looking to the professional beauty channel to diversify distribution, establish credibility and get on the radar of a new audience. Plus,...
It’s All A Blur: Why Seemingly Every Beauty Brand Is Launching Products Promising Blurring Effects
No, you’re not seeing things. “Blur” has become the latest big beauty buzzword. Whether with setting powders, lipsticks, liquid blushes or even neck skincare products, at least a dozen brands, including Huda...
Inside The Minds Of Beauty’s Dupe Culturistas And Emerging Counterculturists
Any consumer with enough credit or money stowed away—or the guile to convince others to unload their bank accounts—can buy an expensive beauty product, but not any consumer can find a great duplicate of that product...
