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Six Emerging Australian Beauty Brands Making Sustainability Strides
There’s no one-size-fits-all solution to combatting waste created by the beauty industry. Even for beauty editors, it’s hard to distinguish greenwashing from legitimate sustainability strides. What we can try to do is weed out the indie brands and...
Beauty And Wellness Brands Are Waking Up The Sleepy OTC Category
Over-the-counter or OTC personal care has historically been full of unsexy products dealing with unsexy problems (think dandruff, dermatitis and fungal disease), but its proximity to traditional beauty verticals hasn’t gone unnoticed by beauty...
Treat Culture Is Driving Fragrance Prices And Sales Up—And Could Do The Same For Other Beauty Categories
In a development unsurprising to procrastinators scrolling TikTok, where the hashtag #baccaratrouge540 has 110.5 million views, LVMH Moët Hennessy Louis Vuitton-owned Maison Francis Kurkdjian, maker of the decadent scent Baccarat Rouge 540, was the most productive luxury fragrance...
Where’s Money Coming From To Fund Beauty Entrepreneurs? Increasingly, Fellow Beauty Entrepreneurs
With KraveBeauty, influencer and entrepreneur Liah Yoo is trying to create the beauty brand she wants to be commonplace in the beauty industry, one that takes the planet’s and people’s health seriously, views links in its supply...
All The Costs Emerging Beauty Brands Should Be Aware Of Before Entering Big Retail
The euphoria of scoring an order from a big-box retailer can quickly fade when reality sets in. Advice from those who’ve been there to emerging brand founders: Don’t count on making money in your first few years and...
Indie Beauty Snapshot: 13 Trends Rising In The First Quarter Of 2022
As we cross the second anniversary of the World Health Organization’s declaration that COVID-19 is a global pandemic and lockdowns occurring in the United States, it seems like we should be celebrating human persistence and ingenuity, right? But...
