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KVossNYC Founder Kristin Voss On What It’s Like For A Small Brand To Enter Beauty Boxes
For voracious beauty shoppers, subscription boxes are unparalleled vehicles to sample brands they may not run across during their usual trips to stores or virtual visits to sites. For brands, gaining access to those shoppers can be a...
Does It Really Take Two Years To Build A Blockbuster Beauty Product?
No beauty brand wants consumers to think it hastily whipped up its formulas overnight. A lengthy product development process connotes care and quality. But, in the beauty industry, it’s not necessary to belabor behind-the-scenes labor. While many companies...
How To Select Locations, Teach Staff And Sell In The Spa Market
In our plugged-in, anxiety-ridden society, spas beckon us to chill out and pay attention to personal maintenance. Perhaps because their roles seem so critical today, spas are poised for growth. According to research firm
How To Prepare For And Secure Salon Distribution
There’s no better ambassador for your brand than a trusted hairdresser, but breaking into salons isn’t as straightforward as booking an appointment for a trim. If you want to sell your goods at salons, you almost always have...
A Prescription For Skincare Sales Results In Physicians’ Offices
Beauty brand founders may want to consider making appointments with their doctors. Skincare sales in the physicians’ channel surged 6% to $900 million in 2016, the latest year for which data is available, according to Kline. While...
Ready Your Brand To Meet Today’s Sustainable Beauty Standards
Packaging is the first thing customers notice, and it’s the first opportunity brands have to present their products and missions to them. Whether it’s colorful or plain, has simple or complex encasements, packaging is a visual cue that...
