Retailers

Elcie Cosmetics Expands Internationally With Beauty Bay Partnership
Elcie Cosmetics, a favorite of social media influencers, is influencing the beauty market on the world stage. The brand has made its international debut on Beauty Bay, which bills itself as U.K.’s largest independent online retailer...

What Bloomingdale’s Is Looking For In New Beauty Brands
When Juice Beauty premiered at Bloomingdale’s, the organic brand matched several attributes the department store retailer was looking for in new beauty brands: Its wellness positioning suited California shoppers; it was based in Northern California; and...

Sassy Candle Brand Evil Queen Extends Its Reign To Riley Rose
The Evil Queen rules at a retailer near you. The Los Angeles-based maker of candles with attitude has entered Riley Rose in its latest distribution coup. Outside of the Forever 21-owned beauty concept, Evil Queen has expanded...

Love Goodly Is Dedicated To Doing Good With Its Beauty Boxes
In the indie beauty segment, more and more companies are making the case that beauty doesn’t have to be superficial. Subscription box specialist Love Goodly is certainly among those companies. It’s committed to introducing women to cruelty-free,...

The Phluid Project Brings Non-Binary Beauty Shopping To NYC
The future is not female, at least according to The Phluid Project. The new gender-free retail concept senses the future is fluid. Opened officially this month in the NoHo neighborhood of...

U.K. Brand Contour Cosmetics Makes A Play To Sculpt American Faces
Contour Cosmetics, the brand that popularized the sculpting makeup technique tied to Kim Kardashian in the United Kingdom, has arrived in the United States. This month, 500,000 Contour Cosmetics units are being deposited in the hands of...