Retailers
Countering DEI Retrenchment, Macy’s And AMP Beauty Partner To Spotlight Brands From Underrepresented Founders
While some retailers are scaling back their commitments to diversity, equity and inclusion, Macy’s is making a move in the other direction by partnering with online commerce and insights platform AMP Beauty to spotlight emerging beauty brands...
Focused On Bigger Issues, Ulta Beauty And Target Step Back From Shop-In-Shop Expansion
As Ulta Beauty and Target face consumer caution, the slowing momentum of beauty industry growth, tariff impacts, fierce competition and more, the decision to pause further expansion of...
Estée Lauder’s Aggressive Tactics Drive Up Amazon’s Beauty Advertising Rates, According To Envision Horizons Report
Estée Lauder Cos. Inc.’s Amazon presence, which started last year after prolonged reluctance to join the e-commerce giant’s assortment, has skyrocketed advertising rates in the beauty category on it, according to a new report from Amazon growth agency...
ShopMy’s Playbook For Transforming Content Creators Into Salespeople For Beauty Brands
ShopMy was literally and figuratively crowned influencer monetization royalty Monday when Meghan Markle launched a page on its platform with 25 high-low beauty picks, including RMS Beauty’s Luminizer, CND Shellac’s Satin Slippers, Saie’s Glowy Super Gel,...
Cos Bar’s Back-To-Basics Strategies For Navigating Slowing Luxury Beauty Spending
Luxury beauty retailer Cos Bar is caught in the crosshairs of slowing luxury spending and beauty industry growth. Credit card transaction data from Citi provided to The Wall Street Journal...
5 Beauty Brands Launching At Walmart
Walmart is refreshing its assortment with budding and heritage brands in haircare, home fragrance and personal care. The brand additions come after the nation’s largest retailer named Vinima Shekhar to the role of VP of...
