Retailers

Beauty Bay has taken down its website as the gen Z-loved beauty e-tailer moves toward a potential administration process, the British equivalent of Chapter 11 bankruptcy protection, after years of declining sales, a development that...

To win the next generation of online beauty shoppers on TikTok Shop, the platform’s top beauty brands are proving that creator-led storytelling, scroll-stopping content and consistent experimentation matter more than traditional marketing playbooks or retail distribution...

Following a backlash from brands worried about customer experience and costs, TikTok Shop is pulling back on a move to shift away from brand-controlled shipping, which would have given the platform a tighter grip on logistics.

This past holiday season, Sephora saw demand rise for makeup brands like Makeup by Mario, One/Size, Charlotte Tilbury, Hourglass and Sephora Collection, setting the stage for what the beauty specialty retailer expects will be a return to bold...

In one of the most sweeping infrastructure changes made yet since it launched in the United States in 2023, TikTok Shop is discontinuing seller shipping, the option that allowed brands to fulfill orders themselves,

Certainly, today’s beauty shopper loves a good deal, but they want much more than that. They seek proof, quality and a sense of control. CVS is adjusting its beauty selection to respond to...