Affordable British Brand Makeup Obsession Launches At Target With The Force Of Fast Beauty

Makeup Obsession is the newest entry in Target’s expanding arsenal of indie brands. The British beauty brand has rolled out 60 stockkeeping units to 1,200 Target doors and the chain’s website, marking the United States debut of...

K Banana Celebrates K-Beauty At Its New Store In Seattle—And Possibly Elsewhere In The Future

Mall shopping has gotten a whole lot cuter with the arrival of K Banana, a K-Beauty retailer that’s launched at Seattle’s open-air lifestyle center University Village. The brainchild of Liz Kang Yates, K-Banana is showcasing the sheet...

Liberty London Responds To Consumer Demand For Cruelty-Free, Organic And Vegan Brands With Conscious Beauty Campaign

After noticing searches for vegan beauty on its website spike 135% and sales of conscious brands rise 43%, Liberty London decided to respond to the intensifying interest in ethical consumption. This month, storied retailer initiated its first...

Lemon Laine’s Formula For Growing Its Clean Beauty and Wellness Concept: Community, Customization And Caches Of Testers

When Laura Lemon opened clean beauty shop Lemon Laine in Nashville two years ago, she followed in the footsteps of her great-grandparents who owned a general store in Oklahoma. Raised in Tulsa and married to Alabaman Evan Lenoir,...

CBD E-Tailer Standard Dose Opens A Not-So-Standard Brick-and-Mortar Location In New York City

Online CBD retailer Standard Dose opened its first brick-and-mortar location last week in the NoMad section of Manhattan. To call it a store, however, would be a misnomer. There are no shelves lined with rows and rows...

New York Shop Consigliere Is On A Mission To Be Men’s Beauty BFF

While they don’t announce it, most beauty stores target women and cater to their preferences. Chad Beightol has opened Consigliere, a New York beauty shop specifically targeting men, to put guys at ease as they keep up...