Forthcoming E-Tailer The Jefas Aspires To Be Sephora For Latina-Founded Brands

With Latino consumers’ purchasing power on the rise, The Jefas aims to be the premier destination for their beauty shopping needs.  Set to go...

First-Of-Its-Kind Retail Tool Tote Eyes Beauty Expansion

Tote is closing the gap between offline and online experiences as retailers prioritize omnichannel strategies.  Launched in June 2022, the service, which is expanding to beauty stores, allows shoppers to set...

Boma Brown-West Succeeds Mia Davis To Guide Credo’s Impact And Sustainability Efforts

As the clean beauty segment contends with both critics challenging its validity and consumers pressing companies to bolster their sustainability credentials, Boma Brown-West will play a pivotal role in charting its course. The former lead engineer for sustainability...

Groundbreaking Textured Haircare Subscription Service Curlbox To Close

Curlbox, a groundbreaking textured haircare subscription service, is closing. The news was shared Friday via the company’s social media accounts, website and email list. The last day for customers to shop from Curlbox is July 31, and...

Many Small Beauty Shops Are Fighting To Survive Against Strong Business Headwinds

Small beauty retailers are encountering big problems.  They’re contending with spiraling expenses, depressed sales, scant awareness, personnel burnout and customers with countless shopping options. “Small businesses are at such a risk right...

Clean Beauty Retailer Lala & Elm Is Putting Family At The Forefront

At Lala & Elm, it’s a family affair. Launched in July 2021 in the coastal city of Wilmington, N.C., the clean beauty boutique is managed by owner Erica Mearns...