Men’s Brand Maapilim Pops Up In A Chic Manhattan Showcase For Its Haircare And Skincare

Maapilim is experimenting with its own retail by popping up in New York. The Tel Aviv-based stylish men’s brand’s temporary 350-square-foot Nolita location on Elizabeth Street puts its haircare and skincare in front of shoppers in a...

A New Department Store Narrative: Story Launches Inside Macy’s With A Rainbow Of Color And Wide Array Of Indie Brands

Stepping out of the bright sunlight into Macy’s at South Coast Plaza in Costa Mesa, Calif., a rainbow of eclectic products never before offered at the retailer is a surprise to shoppers expecting the standard department store selection....

Clean Supplement Brand Sculpt Joins The Movement To Democratize Wellness With A Launch At Target

When most of us put on weight, we think about forking over for a gym membership or whipping up a few keto dishes. When Anita Rincón gained 80 pounds, she threw herself into researching ways to shed the...

Ellie Bianca’s Three-Year Journey To Launching At Its Dream Retail Partner

Evelyne Nyairo’s first trip to the Canadian Health Food Association’s trade show three years ago was an eye opener. “I sat there with my one oil and all the retailers walked by,” recalls Nyairo, who was hoping the...

Pushing The Menstruation Conversation Forward, Target Launches Menstrual Cups From Stylish Period-Care Brand Saalt

Saalt has scored a big win for the mainstreaming of menstrual cups by launching at Target. The sustainable period-care brand is rolling out across the big-box chain’s 1,850 stores with its small and regular individual menstrual cups,...

Ingestible Brand Golde’s Inclusive Approach To Wellness Is Coming To Sephora

Golde is broadening the definition of wellness at Sephora. In an ingestible field at the beauty specialty retailer that includes WelleCo and The Beauty Chef, the brand comes in at the lower end of the...