Trends

From Longevity To Climate Adaptation, Mintel Spots 4 Trends That Could Define Beauty In 2025
Americans haven’t turned their backs on sustainability, according to Mintel, but their expectations for it have evolved. “We’ve seen how various regulatory changes is driving new need for products that cater to this new regulatory landscape...



It’s All A Blur: Why Seemingly Every Beauty Brand Is Launching Products Promising Blurring Effects
No, you’re not seeing things. “Blur” has become the latest big beauty buzzword. Whether with setting powders, lipsticks, liquid blushes or even neck skincare products, at least a dozen brands, including Huda...

Inside The Minds Of Beauty’s Dupe Culturistas And Emerging Counterculturists
Any consumer with enough credit or money stowed away—or the guile to convince others to unload their bank accounts—can buy an expensive beauty product, but not any consumer can find a great duplicate of that product...

Sex & Well & Rock & Roll: How Wellness Brands Are Trying To Elevate The Festival Experience
Select attendees of this year’s Glastonbury Festival, an annual five-day live music event in Sommerset, England, had the opportunity to treat themselves to a super-posh experience. When they weren’t dancing to LCD...