Trends

Insect repellent is the latest unsexy category getting a glow-up.  Brands such as Mimikai, Buzzie, Sckrfree and Swarm are making it buzzy with the aim of unseating dominant

Over 60 emerging beauty and wellness brands exhibited at...

Not surprisingly given the hundreds of billions of dollars in funding poured into artificial intelligence in recent years, forecasters focused on the female technology or femtech predict it will be interwoven into the future lives of women....

In an illuminating bit of social media promotion for the return of its old Balm Dotcom lip balm formula last Friday, Glossier employees shared comments customers had written about a vegan reformulation that in 2023...

Skincare is in the midst of its alternative era. Whether it’s for retinol, which is being limited by the European Union to concentrations .3% and under for facial products, or vitamin...

With a value of $5.6 trillion and counting, according to The Global Wellness Institute, the massive and amorphous wellness industry is expanding into more and more elements of people’s existence.