Applying SPF To Your Assortment

After years of being thought of as a seasonal product, SPF is becoming a major commercial bright spot for beauty brands. But creating effective formulations that are clean and/or inclusive comes with its challenges. Join Nader Naeymi-Rad, Kevin Cureton, Chief Operating Officer of product developer and manufacturer Solésence, Bluemercury’s Tracy Kline and Vanessa Motley Coleman, Vice President of Digital at the brand KINLÒ as they reveal what’s driving the growth and consumer interest in the category, and the new technologies helping bring better, more inclusive options to market.