Fragrance’s New Frontier

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Roundtable — episode 32

While store closures caused a 21% decline in overall US fragrance sales in 2020 according to NPD, the category’s online sales have nearly doubled this year, jumping from 19% to 33% year-to-date. Join Nader Naeymi-Rad and three founders as they discuss the segment’s jump into e-commerce, why cleaner or more natural scents are rising in popularity, and why in-person shopping experiences  will still be important in the future.

Hosts

  • Nader Naeymi-Rad

    Co-founder,
    IBMG

Panelists

  • Douglas Little

    Founder,
    Heretic
  • Kavi Moltz

    Co-founder,
    D.S. & Durga
  • Bee Shapiro

    Founder,
    Ellis Brooklyn