Fragrance’s New Frontier

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Roundtable — episode 32

While store closures caused a 21% decline in overall US fragrance sales in 2020 according to NPD, the category’s online sales have nearly doubled this year, jumping from 19% to 33% year-to-date. Join Nader Naeymi-Rad and three founders as they discuss the segment’s jump into e-commerce, why cleaner or more natural scents are rising in popularity, and why in-person shopping experiences  will still be important in the future.

Hosts

  • Nader Naeymi-Rad

    Founder & Publisher,
    Beauty Independent

Panelists

  • Douglas Little

    Founder,
    Heretic

  • Kavi Moltz

    Co-founder,
    D.S. & Durga

  • Bee Shapiro

    Founder,
    Ellis Brooklyn

Read The Recap

Expert Dialogue What's Behind The Fragrance Category's Surprising Recent Growth—And The Brands Poised To Keep It Going Fragrance has been the beauty industry's dark horse during the second half of 2020. In the second quarter, the category in the United States prestige beauty segment was down 37% thanks to stay-at-home orders and retail shutdowns, but it defied expectations by posting... READ THE FULL ARTICLE →

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