Plant-Based Powerhouses

By developing plant-driven formulas to contend with—and best—their legacy competitors the founders of Pai, Vintner’s Daughter and Honey Pot launched products to fill gaps in the market and solve their personal issues. As early proponents of plant-based beauty, they learned how to stand out in a crowded market. In this webinar, they share the lessons learned at launch and how they built a brand around tights SKUs, and focused on demystifying ingredients for consumers of legacy beauty products. Notable quote: “The notion that nature can’t be efficacious is so outdated.”