The New Guard

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Roundtable — episode 46

From driving industry trends to securing major retail placements— there is no doubt about it, Youth to the People, Function of Beauty and Hero Cosmetics are on a hot streak. Join Nader Naeymi-Rad and three founders from brands that exemplify the future of beauty as they discuss growth and distribution strategies, the power of inclusivity in marketing and how their brands built loyal followings.


  • Nader Naeymi-Rad



  • Joe Cloyes

    Co-founder & CEO,
    Youth to the People
  • Zahir Dossa

    Co-founder & CEO,
    Function of Beauty
  • Ju Rhyu

    Co-founder & CEO,
    Hero Cosmetics