The mass retail channel encompasses a wide range of stores and marketplaces, from drugstores to niche boutiques and well known department stores. During episode 2, industry and retail experts will dive into the mass retail landscape by breaking down the key players in the space, highlighting important trends and consumer preferences for this price point, identifying areas of priority for retailers and detailing key success factors for brands looking to win in this segment.
Senior Buying Manager,
Buying Manager, Beauty,
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Expert Dialogue Four Tips For Breaking Into Mass-Market Retail In The UK When Fenty Beauty launched in the United Kingdom, it first entered Harvey Nichols in 2017, the same year it debuted in the United States exclusively at Sephora, before rolling out to Boots two years later. The choice of Boots demonstrates the centrality of the food, drug and... READ THE FULL ARTICLE →
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