Brand Report

Tanning Club Goes For Bronze With Retro Beach-Loving Vibes

When Will Anderson, a former beverage sales broker and co-founder of VINA Apple Cider Vinegar, was doing his regular retail rounds, he stopped in at now defunct Fry’s Market in his hometown of Newport Beach, Calif.,...
Brand Report

Swimwear Brand Elise x Elisia Pivots To Chic Body Care Addressing Common Skin Concerns

Janel Livingstone, founder of swimwear brand Elise x Elisia, is turning her attention to body care with the launch of a new brand by the same name. Having personally dealt with acne and hyperpigmentation, she’s put a...
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Greycroft’s Brian Bustamante-Nicholson On His Mass Market Focus, The Agentic Web And Brand Durability

Greycroft, the 19-year-old early-stage venture capital firm crossing consumer and technology, has been bolstering its consumer bench. After Katherine Power, who’s had founding roles in Versed, Merit, Avaline and Who What Wear, became a partner in...
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Inclusive Brands Are Challenging Self-Tanning Stereotypes To Broaden The Market

A new generation of self-tanning brands is challenging the notion that sun-kissed skin is only for the fair. They’re carving space in the category that’s long overlooked darker complexions as self-tanning product usage among Black consumers...
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Why “Main Character Energy” Is The Beauty Trend Of The Summer At Revolve

Rhode will make its brick-and-mortar debut in retail at Sephora in the fall, but the beauty specialty chain isn’t its first retail partnership. Hailey Bieber’s $1 billion baby has partnered with Revolve by showing...