Stand Out Brands

Rate and comment
Roundtable — episode 113

What does it take to succeed (and sell out) in Sephora or Ulta? Join Claire McCormack and the founders of three fast-growing brands (all recognized as 2022 Beacon Award Best Brand contenders) as they discuss the evolution of the indie sector, purposeful assortment expansions and mapping out achievable distribution strategies.

Hosts

  • Claire McCormack

    Senior Editor,
    Beauty Independent

Panelists

  • Kate McLeod

    Founder & Formulator,
    Kate McLeod

  • Mark Rice

    Co-Founder & CEO,
    Ogee

  • Whitney White

    Co-Founder,
    Melanin Haircare

Read The Recap

Expert Dialogue Ogee, Melanin Haircare And Kate McLeod's Crawl-Walk-Run Approaches To Succeeding At Retail As direct-to-consumer distribution has gotten trickier, beauty brands are crashing physical retailers' doors, but brick-and-mortar distribution isn't an automatic winner and failing at a big chain can spell the end of a brand. Given the steep consequences of tanking at large... READ THE FULL ARTICLE →

Related Knowledge

THANKS TO OUR PARTNERS

Want to become a partner? Contact us at jessica@indiebeautyexpo.com