Healthy Extracts has acquired Sommer Ray’s Imaraïs Beauty in a transaction valued at approximately $20 million, underscoring deal momentum in supplements and the acquisition appeal of influencer-led wellness brands.
The acquisition is structured with equity consideration, cash and Healthy Extracts common stock. The publicly traded nutraceutical company projects the combined business could generate an annualized revenue run rate of approximately $24 million by the end of 2026, with revenue exceeding $55 million in 2027. Prior to its sale, five-year-old Imaraïs, co-founded by supplement industry veteran Aaron Hefter, had raised only about $400,000.
Established originally in Toronto, Imaraïs Beauty is already leveraging Henderson, Nev.-based Healthy Extracts’ manufacturing capabilities to support a nationwide rollout to more than 4,400 CVS Pharmacy locations next month. The brand will bring five of its seven ingestible wellness products—Glow, Nourish, Youth, DePuff and Sutra—to the drugstore chain’s “Trending Supplements” endcap. In the United States, Imaraïs is carried at Ulta Beauty, Target, Nordstrom and Sprouts Farmers Market as well.
“From the beginning, our vision for Imaraïs Beauty was to build more than just a beauty brand. We wanted to create products that fit seamlessly into people’s everyday lives while delivering real, functional benefits,” says Ray in a statement. “This next step with Healthy Extracts allows us to scale that vision in a much bigger way. With their technology, manufacturing capabilities and innovation pipeline, we’re positioned to continue pushing the category forward while staying rooted in what matters most: transparency, quality and creating products that genuinely help people feel better.”
Healthy Extracts CEO Don Swanson personally invested in the acquisition to help finance the transaction. He says the company pursued Imaraïs Beauty as part of an effort to strengthen its profile as it seeks to uplist to the NASDAQ. Healthy Extracts currently trades on the OTCQB, a marketplace for developing companies, and has been expanding its supplement manufacturing capabilities through acquisitions, including its merger last year with Gummy USA, a gummy supplement manufacturer Swanson started in 2021.
Imaraïs gives Healthy Extracts broader retail distribution, consumer reach and greater scale. The brand also provides access to the sizable audience of influencer Ray who rose to prominence through fitness content and has amassed roughly 23 million Instagram followers, plus millions more on TikTok and YouTube.
“We’ve been looking for something to break this market open, and Imaraïs is the one,” says Swanson. “My wish is to build a billion-dollar market cap company.”
Swanson characterizes Healthy Extracts as transitioning from a traditional gummy company into a more clinically driven wellness platform. Hefter is staying on board following the acquisition and will assist in evaluating future acquisition opportunities. As the company evolves, Swanson says it is prioritizing ingredient verification, supply chain transparency and label accuracy in the supplement industry. The integration will provide Imaraïs Beauty with full supply chain traceability and ingredient verification.
“My wish is to build a billion-dollar market cap company.”
Hefter and Swanson share a commitment to scientific oversight, including validating products through clinical studies before release. Until now, Imaraïs Beauty’s products have been manufactured in Canada under Health Canada’s stringent supplement standards.
“I’ve never seen another manufacturer that is so committed and passionate about the back end as we are at the front end,” says Hefter. “It’s a match made in heaven for us.”
Investment and acquisition activity in the supplement space has been brisk in 2026, with celebrity- and influencer-founded brands attracting increasing interest from consumers, retailers, investors and strategic buyers. Along with Unilever’s $1.2 billion acquisition of Grüns, Herbalife acquired personalized supplement company Bioniq, which counts soccer star Cristiano Ronaldo as an investor and ambassador, in a deal reportedly valued at up to $150 million. Meanwhile, celebrity-founded supplement brands including Lemme and IM8 have posted rapid sales growth.
Among non-celebrity deals in the space, Create Wellness raised $20 million in series B funding led by Alliance Consumer Growth and Impact Capital, while longevity-focused Novos secured backing from Unilever Ventures and sperm health startup Mars Men raised $27.5 million from L Catterton.
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