Alice Mroczkowski
What’s Happening At Indie Beauty Retailers? We Touch Base With Them About Reopening Plans.
More than half of states in the United States began to reopen this week. For stores, reopening procedures can take many different forms. To find out more about them, in this edition of Beauty Independent’s ongoing series posing questions relevant...
Before Graduating High School, 17-Year-Old Aashna Sharma Created A Makeup Brand Helping To Save Animals
During a typical year, most 17-year-olds would be planning for high school graduation after recently going to senior prom. But this year isn’t typical, and Aashna Sharma isn’t a typical teenager. In October, she launched Shared Planet,...
Beauty And Brains: Brands Address The Mental Health Of Their Customers During The Pandemic
With the pandemic impacting people’s mental as well as physical health and May being Mental Health Awareness Month, in this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 brand founders and executives: What...
Who’s Getting Small Business Funding? We Touch Base With Beauty Entrepreneurs About Their Experiences.
The United States federal government has exhausted almost all of the $670 billion Congress allocated through two rounds of the Paycheck Protection Program to businesses impacted by COVID-19. There could be more money on the way. House Speaker Nancy Pelosi...
Unprecedented Hand Sanitizer Demand Pushes Soapbox’s Production From 160K To 7M Units
For 18 months, Soapbox had been fruitlessly trying to convince Starbucks to bring its hand soaps into the coffeehouse chain’s locations. In February, the personal care brand caught a major break. It had the ability to produce...
What Beauty Brand Founders Think About Retailers Destroying Returned Merchandise
By picking up on Ulta Beauty employee Bianca Ann Levinson’s viral TikTok video showing the retailer’s practice of destroying or “damaging out” returned beauty products, the publication Dazed stirred a heated discussion in the beauty industry about how...
The Marketing Changes Brands Are Making To Improve Their Bottom Line And Relevance During The Pandemic
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 brand founders and executives: How have you changed your marketing strategy during the COVID-19 crisis?
