Alice Mroczkowski

Indie Beauty Brand Founders On The Challenges Of Going It Alone
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 13 brand founders and executives: How do you stay motivated as a solo entrepreneur?

Hercules Beard Co. Founder Maria Mavromatis Branches Out To Natural Scents With Men’s Fragrance Line Hercules Man
Maria Mavromatis is going beyond the beard. After launching 11 men’s grooming products three years ago under the brand Hercules Beard Co., she’s expanding into scents inspired by her Greek roots with a line of plant-based fragrances and...

Celebrity Endorsements: Brands Share Their Favorite Famous People
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 18 founders and executives: Which celebrity would you like to endorse your brand and why?

The Power Of The Plug: How Brands Find Digital Influencers
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 17 founders and executives: How do you develop relationships with digital influencers?

Coming To America: International Brands Talk About Breaking Into The U.S. Market
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives of international brands: How difficult is it to break into the American market, and...

How Indie Beauty Bosses Take Care Of Themselves
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 10 founders and executives: How do you practice self-care?

New Year, New Goals: Indie Beauty Founders Share Their Brand Resolutions
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask eight founders and executives: What are your brand’s New Year’s resolutions for 2018?