Alice Mroczkowski
What Social Media KPI Is Most Important To Indie Beauty Entrepreneurs
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 19 brand founders and executives: Is there a specific social media key performance indicator or KPI that you think is particularly important to...
Indie Beauty Entrepreneurs Weigh In On Whether Certifications Really Matter
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders and executives: What certifications does your brand have, and have they impacted sales?
What’s The Right Number Of Products For Beauty Brands To Start With?
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 brand and e-commerce shop founders and executives: How many products did you launch with, and why did you decide on that number?
How Long It Really Takes Indie Beauty Brands To Become Profitable
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 16 founders and executives: How long did it take you to reach profitability?
How Retailers Can Help Better Beauty Industry Ethics
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 18 retailer and brand founders and executives: How should retailers be going further to ensure the beauty industry is ethical?
Eight Initiatives Aimed At Improving Inclusivity At Hair Salons
Conversations around salon segregation have moved to the fore in the beauty world this year as the United States attempts to come to grips with systemic racism. In the wake of global protests following the killing...
To TikTok Or Not? Where Indie Beauty Brands Stand On The App
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders and executives: Is your brand on TikTok?
