Core Concepts

How To Optimize Your E-Commerce Site For Direct-To-Consumer Success

Virtual storefronts are essential windows to your brand, and they can be plenty lucrative, too. Consumers are increasingly comfortable buying skincare, makeup and fragrance digitally, pushing online beauty product sales up 14% from 2015 to 2016,...
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Brooklyn Groove Gets Its Natural Beauty Groove On In Greenpoint

A longtime Greenpoint resident, Olga Stefanska watched gentrification transform her Brooklyn neighborhood’s retail landscape. But she detected something lacking in the new stylish store mix: a modern apothecary. There was no place for locals to discover...
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Rise Of The Anti-Amazons: Five E-tailers Shaking Up The Online Beauty Scene

A latecomer to the beauty segment, e-commerce is biting off a bigger piece of the global beauty sales pie than ever before. Online sales accounted for 6.9% of the global beauty market...
Core Concepts

How To Break Into Influencer Marketing

Let’s face it: A multimillion-dollar Super Bowl ad is probably not in your near future. Luckily, you don’t have to spend mega bucks to get in front of customers. Influencer marketing is within reach for small companies. Be...