Claire McCormack

Why At-Home Wellness Centers Are 2022’s Biggest Luxury Must-Have
Sales of at-home beauty devices boomed after the onset of the pandemic as spa and salon closures forced consumers to take beauty upkeep into their own hands. An equally impressive sales boom that received less...

Ingestible Brand Aura Inner Beauty Forges Partnerships With Goop, Bergdorf Goodman And The Detox Market
Three-year-old wellness brand Aura Inner Beauty is ready for major growth in 2022. The maker of powder and liquid collagen, omegas, probiotic, nootropic and adaptogenic products is bringing its...

What The Alchemist’s Kitchen Is Cooking Up In Its Kitchen (Hint: It Could Be Mind-Altering)
New York City beauty and wellness apothecary-cum-elixir bar-cum-event space The Alchemist’s Kitchen was created to connect people to the power of plants. Opened in 2016, it’s a verdant oasis in the...

Cannabis Brand Citizen Bloom Botanics’ High-Wattage Beauty And Wellness Products Don’t Have High Prices
Citizen Bloom Botanics founder Nicolette Baglio knows how to make lemons out of lemonade. The former competitive athlete contracted Zika while living in Puerto Rico in 2016. The virus wreaked havoc on her joints, which...

Athletic Greens Names Kat Cole, Who Turned Cinnabon Into A $1B Brand, President And COO
In a career move she wouldn’t have expected even a year ago, Kat Cole is joining direct-to-consumer brand Athletic Greens as president and COO. Early this year, after completing a decade-long tenure as president and COO of...

Peptide-Powered Haircare Brand K18 Set To Enter Sephora Stores
After a year of meteoric growth, K18 will enter more than 500 Sephora doors in the United States and launch on the retailer’s website later this month, marking the haircare brand’s biggest retail partnership...

Valuation Considerations For Early-Stage Beauty And Wellness Businesses
In 2021, there’s been a bull market for beauty and wellness businesses. With the year wrapping up, acquisitions of Youth To The People, Sol de Janeiro, Ouai, and Billie by L’Oréal, L’Occitane, Procter & Gamble, and Edgewell Personal Care respectively, have been...