New At Urban Outfitters, Suntouched Reimagines Hair Lightening Sprays For Consumers Whose Parents Used Sun In

In 2020, life coach and avowed digital nomad Charlotte St-Germain, founder and CEO of Suntouched, was visiting Greece, where sun-soaked days spent beachside left her and her friends’ blonde hair naturally lighter. When...

Doctors Are Skincare’s Biggest Stars (Again)

There’s a new generation of doctors entering the beauty industry that have gone from medicine to social media to skincare merchandise. Their brands, including Dr. Whitney Bowe Beauty, Jori, Dr. Devgan Scientific Beauty, PillowtalkDerm...

Elimar Depaula Turned A $200 Loan To Start Queen Cosmetics Into A Business Surpassing $1M In Sales This Year

Elimar “Ellie” Depaula, founder and CEO of Queen Cosmetics, a bold, sparkly makeup brand, has always had a passion for makeup. In high school, she spent hours doing her friends’ makeup for parties and dances. Yet, she...

How Opening Up About Her Breast Cancer Experiences Helped Ira Kaganovsky Green, Her Deodorant Brand Freedom And Other Women

After three of her friends were diagnosed with breast cancer at a young age and instructed by their doctors to use natural products on their bodies, Ira Kaganovsky Green launched Freedom, a natural aluminum-free deodorant line, in...

11 Lessons From Elise Minton Tabin’s Beauty Journalism And Marketing Career Informing Her Forthcoming Brand

If you had asked me a decade ago where my career would be today, the words “starting a skincare line for teenagers” would’ve never come out of my mouth. In my early 30s, I had a budding career...