Emma Sandler
Why One Beauty Founder Made The Rare Choice To Sell His Brand To His Employees
Founder Tom Porter believes the best custodians of Malibu C’s future are its employees. When he retired from the haircare and skincare brand last year, Porter sold the now 40-year-old company to an...
Why Consumers Are Paying Hundreds Of Dollars For High-Class Hairbrushes
In an April 22 video with more than 8 million views, Cailin Dorin, a TikToker with just under 12,000 followers, confesses, “I was feeling reckless today and bought a Mason Pearson brush,” before demonstrating how the...
Can Morphe Execute A Big Comeback?
Two years after Morphe owner Forma Brands emerged from bankruptcy, the brand is returning to form. Available at Ulta Beauty and in direct-to-consumer distribution, its year-to-date sales have increased 33% and comparable-store sales are up a double-digit...
After A Watershed 2024 For Women’s Sports, Beauty Brands Boost March Madness Investment
With more women and girls than ever participating in and watching sports, athletes, teams and sporting events, primarily a playing field for male-focused sponsorships in the past, have become magnets for female-focused brands trying to garner...
