Emma Sandler
Can Mass Makeup Make A Comeback—And Recover Its CoverGirl Status?
The lipstick index isn’t paying dividends for mass-market color cosmetics, a slumping category that Coty Inc. and Bain Capital-backed beauty incubator Maesa are retreating from, leaving huge question marks about the fates of some of...
4 Strategies That Helped Uni’s Founder Raise Funding From Ashton Kutcher And L’Oréal
When it comes to funding, Alexandra Keating has seen more than two sides of the same coin. The latest is as founder of Uni, which announced in July that it secured an undisclosed...
After Hero Cosmetics’ Exit, Aria Growth Partners Seeks Repeat Success With $152M Second Fund
Aria Growth Partners was one of the heroes in the trajectory of Hero Cosmetics, the maker of Mighty Patch that it invested in four years ago and helped sell to Church & Dwight for...
Tower 28 Taps TikToker And “CEO Of Blush” Toni Bravo For First Influencer Collaboration
Six-year-old sensitive skin brand Tower 28’s first influencer collaboration is launching Tuesday with two new shades of its GetSet matte powder blush created in partnership with TikToker Toni Bravo. Bravo’s sensitive skin...
Why One Beauty Founder Made The Rare Choice To Sell His Brand To His Employees
Founder Tom Porter believes the best custodians of Malibu C’s future are its employees. When he retired from the haircare and skincare brand last year, Porter sold the now 40-year-old company to an...
Why Consumers Are Paying Hundreds Of Dollars For High-Class Hairbrushes
In an April 22 video with more than 8 million views, Cailin Dorin, a TikToker with just under 12,000 followers, confesses, “I was feeling reckless today and bought a Mason Pearson brush,” before demonstrating how the...
Can Morphe Execute A Big Comeback?
Two years after Morphe owner Forma Brands emerged from bankruptcy, the brand is returning to form. Available at Ulta Beauty and in direct-to-consumer distribution, its year-to-date sales have increased 33% and comparable-store sales are up a double-digit...
