Natasha Marsh
New Tween Mom-Founded Gen Zalpha Brand Saint Crewe Is All About Age-Appropriate Skincare
During a Sephora trip with her 10-year-old daughter in January last year, evidence of the lure of adult skincare to tweens was all around Erin Piper. “I needed a concealer, and it was slammed,”...
This New K-Beauty Brand Is All About Gentle Mists That Deliver Powerful Glow
Most frequent flyers are familiar with the toll of travel. High air mileage can mean poor sleep, dietary problems and out-of-whack skin. For Sunny Oh, a regular jetsetter between Los Angeles and Seoul, the...
Gayle King’s Makeup Artist And Balaeyon Founder RaeDawn Johnson Wants People To Think Differently About Shea Butter
If Oprah Winfrey’s Instagram feed is an indication, at any given moment, she could be taking in the action on set, posing for pictures at an award show, running on the beach, promoting a book or...
New Prestige Body Care Brand Nerra Brings Bathhouse Culture To Beauty Consumers’ Homes
Growing up in Carthage, Tunisia, Teyma Touati visited hammams once a week with her grandmother. “[Hammam] is a place where we go to laugh. There are young and old ladies, and it is a place...
Breaking Down Fair Packaging And Labeling Act Basics So Brands Don’t Run Afoul Of The FDA
In the American beauty industry, the responsibility is placed on companies to sell safe beauty products. While beauty brands are largely left to self-regulate–outside of color additives, the law doesn’t require cosmetic...
Your Questions About MOQs Answered
When starting or scaling a business in the beauty industry, there are many steps founders must take, including developing innovative and effective formulations, handling supply chain issues and logistics, and of course, assessing how their offerings size up...
Will Shoppers Pay Luxury Beauty Prices At Big-Box Stores?
Blurred lines may be 2021’s biggest beauty retail theme. Not only are physical retailers pushing into the digital space with acquisitions and partnerships, but traditional boundaries between prestige and mass beauty retail are eroding as alignments...
