The New Lip Care Brand Microdosing Wellness With Every Swipe

“In the past two decades, wellness has often felt like a full-time job,” says Smriti Khullar, who’s held marketing and sales roles at Monolith, Google, Unilever and Johnson & Johnson. “You want wellness to power you or power...

Fresh Off $4.5M Raise, This AI Startup Offers Acne Care Without Long Waits For Dermatologist Visits

Growing up with a doctor dad and dietitian mother, Luis Wenus always had health professionals in his corner. “My parents were able to help me with anything that came up related to my health,” says Wenus....

Mother-Daughter Duo’s Brand Dancing Draws From Winemaking To Create Boundary-Pushing Fragrances

Cloistered in New York City during the pandemic, Cynthia and Lauren Russell longed for an escape to commune with the land and each other. While the Ivy League-educated mother and daughter (Cynthia holds a doctorate in organizational leadership...

How A Couple’s Desire To Help Their Son Led To A Multimillion-Dollar Mouth Tape Brand

A decade ago, Lindsey and Vincent Ip noticed their first son, now 13 years old, slept with his mouth open, snored heavily and suffered from apnea. Desperate to help, they searched high and low for solutions,...

Ex-Coola CMO Launches Havyn Fragrances For People Who Haven’t Been Able To Wear Fragrance

After Christina Peng’s first of three children was born a decade ago, her son experienced serious consequences from severe eczema—multiple hospital visits, anaphylaxis and extreme discomfort from inflamed skin—and clean skincare products only further inflamed the...

Former SiO Beauty And IMG Execs Launch Practical Alchemy With Elevated Beauty Essentials

A former IMG business affairs executive and model, Doris Wong has never had the kind of schedule that permits a laborious 10-step skincare routine. “Although it’s really fun to pamper yourself and be intentionally...

“Absolutely Zero Water Used”: Celebrity Hairstylist Launches Eco-Friendly Powder Haircare Brand Arove

Michael Dueñas, a hairstylist with celebrity, fashion and advertising clients like Jamie Lee Curtis, Rachel Brosnahan, Machine Gun Kelly, Aeropostale, L’Oréal and Guess, has long been fed up with the lack of results-driven eco-friendly haircare products.