Natasha Marsh

Before attracting 40,500 followers and 4 million likes on TikTok with approachable, real-time beauty content, Iulia Scvortova worked at Shoppers Drug Mart, helping customers navigate a high-low assortment spanning Dior, Maybelline, Lancôme and Chanel. In her retail and content...

Once upon a time, discovering a new fragrance meant wandering a department store, blotter strip in hand. Today, it happens mid-scroll. On TikTok, a creator can describe a scent as a “second skin” or “memory you...

After more than a decade in beauty leadership roles, including as director of sales and business development at Estée Lauder-owned Aveda and GM at salon distributor Neill Corp., Andi Alleman noticed a divide between sun...

Prereq Care co-founder Sana Mithani’s daughter’s beauty curiosity was sparked early. Two years ago, at the tender age of five, she began asking if she could use her mother’s skincare products and following beauty trends on social...

Following a decade of dyeing his own hair, Snehal Patel was fed up with the process. “In my early 20s, I wasn’t feeling the salt-and-pepper look,” he says. “So, I resorted to what pretty much most men had...

A prominent figure in the substance abuse treatment industry, Cheree Ashley opened three recovery and treatment centers—Bright Future Recovery, Avila Heights Recovery and Robles Ranch—shortly after becoming sober in 2015. “I used to be intravenously...