Will Shoppers Pay Luxury Beauty Prices At Big-Box Stores?

Blurred lines may be 2021’s biggest beauty retail theme. Not only are physical retailers pushing into the digital space with acquisitions and partnerships, but traditional boundaries between prestige and mass beauty retail are eroding as alignments...

What Gen Z Consumers Really Think About Celebrity Beauty Brands

The pursuit of and reverence for fame are behaviors bridging generations. Even gen Z, for all its rejection of norms, has fallen under the spell of celebrity. The cohort, which is starting to hit the quarter-century mark, has...

What American Consumers’ Beauty Routines Look Like Today

After exuberance following the initial vaccine rollout in the United States, the perilous state of the pandemic in the country today—a Delta-fueled fourth wave has daily coronavirus cases exploding to surpass last summer’s peak average of...

This Stylish Cross-Cultural Brand Has Launched In US Retail At The Detox Market

It might be cliché that a trip can be life-changing, but a trip was truly life-changing for Helena Mendès. In 2013, the Paris resident of West African descent traveled to Mexico, where her sister has lived for over...

Meet The Chic Black-Owned Natural Skincare Brand That Just Launched At Urban Outfitters

Being basic often gets a bad rap, but, when it comes to skincare, Nia Baucke has realized the basics are exactly what her skin needs. It took her a while to reach that realization, though. Throughout high school...

TikTokkers Are Unabashedly Showing Themselves Wearing Bonnets—And Bonnet Brands Are Benefitting

The bonnet is a ubiquitous part of my experience as a Black woman. I wear one nightly. My two older sisters do, too, and so does my mom. It’s crucial to my curly, coily hair retaining moisture and...

This New Brand Makes Hair Extensions Out Of Banana Fiber To Stop Itchy Scalp And Plastic Waste

After suffering from a bad reaction to synthetic hair extensions, Ciara Imani May was fed up. “I was wearing braids back-to-back, and my scalp was inflamed,” she says. “I felt like I didn’t have any other options, and...