Is Setting An Unassailable Clean Beauty Standard At Retailers Like Sephora Impossible?

In a beauty industry full of slippery marketing concepts, clean beauty may be one of the slipperiest. Ask a dozen beauty executives to define it, and you’re likely to hear a dozen different answers. Amid uncertainty and lack...

Founder Gabriela Trujillo’s Immigrant Background Is Weaved Into New Brand Alamar Cosmetics

In the United States, immigrants have combined the best of their old countries with what they’ve learned in their new one. That’s what Gabriela Trujillo, who left Havana for Miami at 3 years old, attempts to do with...

Natural Skincare Brand CLN&DRTY, Which Takes A Steady Approach To Growth, Wins Small Business Prize

CLN&DRTY has gone from a down-and-dirty DIY project to an up-and-coming indie beauty brand. Started two years ago with homemade natural sunscreens resulting from Paula Hoss’s teething daughter gumming her SPF-slathered shoulder and causing her to panic...

Amazon Launches Indie Beauty Shop Dedicated To Emerging Brands Within Its Marketplace

The Indie Beauty Shop is open for business on Amazon. The world’s largest e-tailer is looking to the little guys to elevate its presence in the beauty industry with a new destination dedicated to emerging domestic and...

Former Sephora Product Developer Tiila Abbitt Takes On Conventional Cosmetics With Clean Brand Aether Beauty

Watch out Anastasia Beverly Hills, Kat Von D and Urban Decay. Aether Beauty is coming after your customers with a natural eyeshadow palette that doesn’t slack on performance. The founder of the new brand, Tiila Abbitt, understands...

Lullaby In A Tube: Kiss Kiss Goodnight Launches With Gentle Skincare For Newborns

There are many firsts in newborns’ lives. There are first sounds, snuggles, smiles, smells and sights. Kiss Kiss Goodnight hopes to provide the first skincare. The brand from Shelly Ann Winokur, a mom of three with advanced...

Meet The Grandmother Behind Super Chic New Zealand E-Tailer Mooma

In the age of Amazon and globalization, it can be rare to encounter things that are really special, but Rose Miller tries hard to unearth them for customers of her year-old Wellington, New Zealand-based multi-category e-tail concept