Wake Up To Beauty Arrives On The Scene As A Niche Beauty Umbrella Company For Budding Brands

After acquiring Level Naturals and Das Boom Industries a year ago, Wake Up To Beauty is positioning itself to be a multibrand heavy hitter in the natural segment. Led by Celeste Bernabe and David...

Pink Moon Co.’s Lin Chen On Preparing For International Expansion

The United States is a gargantuan market, but there is plenty of potential sales for indie beauty brands abroad. Lin Chen is well aware of foreign demand for American exports, and the complexities involved with steering those exports...

Happy Galentine’s Day: The Empowering Holiday Powers Beauty Purchases

Three years ago, Boxfox assembled Galentine’s Day offerings without much expectation for how they’d do. COO and co-founder Sabena Suri figured the unofficial holiday gave the personalized gift box company a chance to applaud women...

Beauty Photographer Courtney Dailey’s New Brand Coco Ensoleille Is A Real Looker

Beauty photographer Courtney Dailey, who counts Jouer, Too Faced, Revlon, Kopari, Laura Mercier and Milani among her clients, has emerged from behind the camera to launch visually-intoxicating brand Coco Ensoleille. From the vibrant hues of...

Face Forward: Haleys Beauty Brings Its Complexion Collection To Ipsy

Haleys Beauty is shooting face first for Ipsy’s audience. Not yet a year old, the digitally-driven complexion brand is expanding beyond its website this month by entering the subscription service’s Glam Bags and shopping platform. Haleys’ bestselling Re:Fine...

Cliff Original’s Farm-To-Face Philosophy Isn’t Merely A Marketing Ploy

In the beauty and grooming industry, the term farm-to-face generally refers to sources of the goods inside the goop. When it comes to Columbus, Ohio-based brand Cliff Original, though, the definition broadens to include the man behind the...

Violet Botanical Skincare Harkens Back To Ancient Times To Ready Products For The Present And Future

Robbin Turner is queen of the beauty industry. Well, that might not be quite true (yet), but the founder of Violet Botanical Skincare has brushed up on her knowledge of the period of Egyptian pharaohs and queens to...