Rachel Brown
Foundry Boosts Its Presence In Men’s Personal Care By Adding Blu Atlas To A Portfolio That Contains Stryx And Supply
As direct-to-consumer brand consolidator Foundry narrows its focus, it’s acquired men’s skincare, haircare and fragrance company Blu Altas for an undisclosed eight-figure sum as part of an effort to build its presence in men’s personal care....
After Entering Target Last Year, Pursoma Expands Its Mass-Market Footprint With A Walmart Launch
Swoon-worthy baths shouldn’t be isolated to one-percenters. Pursoma, the clean bath products brand that started in the high-end wellness category in 2014, is busy democratizing its better bathing products, first by placing them in 400-plus Target...
“Activewear For Your Face”: Sweat Cosmetics Rebrands As Hustle Beauty To Double Down On Athleisure Positioning
When Courtney Jones Louks, Taryn Colborne, Leslie Osborne Lewis and Lindsay Tarpley Snow, former players for Boston Breakers, a now-defunct team in the National Women’s Soccer League, launched Sweat Cosmetics in 2015, they were all professional athletes or...
A New Group Of Post-Injection Care Brands Is Looking To Improve The Experience Of Getting Botox And Fillers
Two years after Kylie Jenner got lip fillers in 2015, Nancy Trinh decided she’d replicate the beauty mogul and reality television star’s fuller lip look. She chose a fancy Beverly Hills plastic surgeon’s office she spotted on Yelp...
Clean Haircare Brand Allyoos Reignites Growth Plans With New Executives And Funding
Sometimes a brand’s trajectory isn’t linear. Such is the case with Allyoos. Launched in 2018 before Ceremonia and Crown Affair hit the market, the New York-based clean haircare brand named after the Italian American term for...
Everyone, Everywhere, Everyday: How Dune Suncare Is Making Sunscreen Easy And Accessible
There are several intriguing nascent brands shaking up sun care today—and Dune Suncare is one of the most intriguing. In a segment that’s notorious for icky, opaque formulas, it’s creating cool and clear gel sunscreens that...
On Track To Hit $60M In Sales This Year, Beauty Creations Broadens Its Business With Skincare, Stores, Manufacturing And More
Beauty Creations is creating a much broader business universe. Known for affordable makeup priced mostly from $4 to $25, the brand has branched into skincare with an equally affordable nine-piece collection at $5 to $14—and that’s hardly...
