Kind To Biome, A Tester And Certifier Of Microbiome-Friendly Products, Grows Client Roster

As products claiming to support the skin microbiome proliferate, Kind to Biome is out to separate those that can justify the claim from those that can’t. The Stockholm-based company substantiates whether formulas are...

Coco & Eve Bolsters Its Omnichannel Presence By Launching At Ulta Beauty And Boots Stores

Coco & Eve, the brand that made a splash in direct-to-consumer distribution and social media, is getting physical. It’s rolling out to 440 Ulta Beauty and 120 Boots locations. The launches accelerate a push beyond Coco &...

XRC Labs Venture Partner Andrew Ross On Channel Economics, The Relationship Between Strategics And Small Brands, And A Pomade He Loves

After almost six years at The Estée Lauder Cos., where he was EVP of strategy, new business development and integration, Andrew Ross joined XRC Labs, a venture capital firm and accelerator founded by Pano...

The Brand Incubators And Holding Companies Pursuing The Huge Wellness Opportunity

In the giddy days before the pandemic, when celebrities and influencers commanded mostly unchecked devotion, consumer packaged goods were being remade to cater to millennial tastes and direct-to-consumer distribution seemed like a clear path to success,...

How Black Wolf Built A Multimillion-Dollar Men’s Business Speaking To Guys On Their Terms

Sam Lewkowict’s earwax kept annoyingly building up in his ears. Scouring the internet for an antidote, he noticed there were many devices promising to rid him of the stubborn substance, but no single brand...

How Should Kosas React To Social Media Allegations That Its Concealer Is Moldy And Smelly?

Released in 2020, clean beauty brand Kosas’s Revealer Concealer became a smash hit last year as plastered-on complexion makeup was sidelined in favor of natural-looking, skin-enhancing foundations and concealers. TikTok has been instrumental in Revealer Concealer’s success,...

Pharmaca To Close All Locations

A victim of parent company Medly’s misfortunes, Pharmaca is going out of business. Vendors were alerted via email Wednesday that the natural beauty and wellness chain’s 22 stores will close on Feb....