Rachel Brown

Beauty Product Developer Julie Pefferman Identifies Eight Trends That Could Be Huge In 2023
If the economy slows next year, Julie Pefferman, a cosmetic chemist, product developer and the founder of beauty consultancy Cosmeta, counsels beauty brands not to be scared. “I believe people in the beauty industry won’t feel...

Makeup Trends That Will Reign In 2023—And Some Set To Sunset
As we continue to look forward to next year, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 23 color cosmetics brand founders, executives and experts the following questions: What makeup...

Trends That Will Shape Haircare In 2023—And Some That Will End
As we continue to look forward to next year, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 16 haircare brand founders and executives the following questions: What haircare trend do...

Trends That Will Define Fragrance In 2023—And A Few That Won’t
As we continue to look forward to next year, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 19 fragrance brand founders, executives and experts the following questions: What fragrance trend...


Uoma’s Sharon Chuter and Pacifica’s Brook Harvey-Taylor On Aligning Activism With Running A Business—And The Price They Pay For It
Increasingly, people are participating in consumerism based on their personal credos, whether they involve workers’, women’s or animal rights, environmentalism, racial equity, poverty alleviation or another issue. Nearly 85% of gen Zers, for example, say they buy based...

Brands Forecast Skincare Trends That Will Be Big In 2023—And Ones That Will Be Over
As we look forward to next year, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 31 skincare brand founders, executives and experts the following questions: What skincare trend do you...