Rachel Brown
Smaller Brands Selling Dry Shampoo Benefit From Unilever Recalling Dry Shampoos Due To Benzene
Since Unilever voluntarily recalled 19 aerosol dry shampoos from popular brands such as Dove, Tresemmé, Sauve, Nexxus and Bed Head last month due to concerns over the carcinogen benzene, consumers and retailers have sought out dry shampoos from...
Is Beauty Consumer Fatigue Setting In?
Data from the firms Spate and Launchmetrics shows online search volume for beauty decreasing. In its daily news roundup, beauty industry trade organization CEW described Spate’s data as revealing that “consumer confidence is...
Founder Lindsay Knaak-Stuart On Why She Said Goodbye To Body Care Brand Meant
Seven years ago, Lindsay Knaak-Stuart spotted a white space that others would later conclude could generate plenty of green. “In 2015, no one was really talking about body care,” she remembers. “It was still Dove body wash and...
Athr Beauty’s New Customer Acquisition Strategy Is Giving Away Its Mascara
“Who doesn’t want a free mascara?” asks Athr Beauty CEO and founder Tiila Abbitt. She’ll know the answer to that question in two weeks, when her clean makeup brand’s campaign offering its $28 Big Bang Mascara complimentary...
Soma Ayurvedic Brings On Singer, Actor And Influencer Pragathi Guruprasad As Co-Founder, Starts Fundraising
Almost three years after launching Soma Ayurvedic, founder Arjun Sampath has a new partner in the business. Pragathi Guruprasad, a singer, actor and influencer with nearly 540,000 Instagram followers, has become Sampath’s co-founder at the brand...
In The Post-Girlboss Era, What Role Should A Brand Founder Play?
In a recent tweet, business content creator Dulma Altan wrote, “Don’t be the face of your brand. Be the Chief Evangelist. The first requires making the brand story about you as an aspirational figure (e.g. ‘Girlboss era’...
Nopalera Raises $2.7M In Seed Funding To Further Its Mission Of Making “Latina Aspirational”
Bath and body care brand Nopalera has raised $2.7 million in seed funding to help realize its mission of transforming consumer views on the role of Mexican ingredients and culture in the beauty industry. “We are making...
