Minimalist Clean Makeup Brand Lilah B. Will Close By The End Of The Year

Lilah B., the clean beauty brand known for its pebble-like packaging and minimalist makeup philosophy, will close by the end of the year. Founder Cheryl Yannotti Foland announced the closure via posts on the brand’s social media...

Texas Beauty Labs Founder Mary Berry Returns To Manufacturing With New Copacker Cosmos Labs

Mary Berry has developed over 1,000 beauty products, including popular Native deodorants, and wants to develop thousands more. The founder of Texas Beauty Labs, a copacker she sold in 2019 that’s been renamed The Goodkind Co., has...

Ulta Beauty Adds Buzzy Skin-Focused Makeup Brand Youthforia To Its Assortment

Do you sense that Ulta Beauty is buzzier than ever? That could be because Youthforia, the skin-focused makeup brand and social media phenomenon that hit the market last year as consumers were beginning to experiment with...

Versed’s Deven Hopp And Clean Filter’s Helen Yang On Recycling, Refills, Takeback And The Holistic Approach Needed To Counter Beauty’s Environmental Effects

No single person, brand, store or strategy is going to fix the beauty industry’s environmental problem. It will take a myriad of stakeholders working together to set standards and objectives that incentivize a better market for solutions. And...

This New Indie Beauty Manufacturer Wants To Support Sustainable Beauty From The Ground Up

To help the planet, Marc Desmarais wants to change the beauty industry he was born into. The Toronto resident and son of Claude Desmarais, owner and president of beauty packaging company CYD Packaging Inc., has been working...

What Beauty Entrepreneurs Who Are Breast Cancer Survivors Really Think About Companies’ Breast Cancer Awareness Month Efforts

At the start of this month, which is Breast Cancer Awareness Month, Cynthia Besteman, founder of the skincare brand Violets Are Blue and a breast cancer survivor, wrote in an Instagram post, “We sit back and...

New E-tailer Jalisia Collective Wants To Make Shopping For Luxury Niche Fragrances Easier

The perfume category can be super confusing. There are 3.4 billion views for #perfumetiktok and 1.4 billion views for #perfumetok on TikTok. There are 2,404 search results for fragrance on Sephora’s website. There’s perplexing terminology—who knows what chypre...