Robin Mosley
The Opposite Of Overnight Success: How U Beauty, Nécessaire And Shani Darden Skin Care Are Carefully Becoming Powerhouses
After an age in which the consumer packaged goods industry applauded unicorns (many as mystical as the creature they were named for), the new age is starting to celebrate the brand equivalent of the quahog clam. The
On New Podcast “BeautyCurious,” Dermatologist Elyse Love And Aesthetician Ian Michael Crumm Explore Skincare Well Beyond The Latest TikTok Trend
In a trailer for dermatologist Elyse Love and aesthetician Ian Michael Crumm’s podcast “BeautyCurious,” Crumm explains its mission is to “separate the facts from the fads.” The timing for that mission couldn’t be more on the...
Great Brand Stories, Focused Distribution And Sharp COGS: Bridge Mentorship Participants On The Program’s Top Takeaways
In a noisy beauty market, a great backstory is essential for a nascent brand to rise above the din. “The brand really matters, but the founder also really matters,” says Cristina Nuñez,...
After TikTok Virality Led Wrinkles Schminkles To Sell Millions Worth Of Patches, The Brand Is Reckoning With The Waste It Caused
In February 2022, a 17-second TikTok video showing Shannon O’Brien, owner of Abundance Naturally, a Canadian distributor of beauty brands, including Wrinkles Schminkles, remove Wrinkle Schminkles’ Forehead Wrinkle Patch from her forehead to reveal line-free...
Healthy Repeat Purchases, Clear Demographic Targets And Superfans: What Draws VC Investors To Emerging Beauty Brands Today
Venture capital interest in beauty is a relatively recent phenomenon. Substantial transactions like Shiseido’s $845 million 2019 buy of Drunk Elephant, a skincare brand that generated $100 million in sales the prior year and historically...
Three Experts On The Power And Pitfalls Of AI For Emerging Beauty Brands
After OpenAI released ChatGPT, a chatbot the artificial intelligence startup describes as answering follow-up questions, admitting mistakes, challenging incorrect premises and rejecting inappropriate requests, to the public in November last year, it precipitously surpassed 100...
Science-Driven Brand Invity Gets A Welcome Reception From American Beauty Consumers
Invity, an inside-out science-backed brand from Singapore-based biotechnology brand incubator Qurio, provides evidence that American beauty consumers are hungry for science-fueled beauty offerings. After premiering online in the United States in 2021, Invity reports...
