Taylor Bryant
The Formula For Lasting Influence: Jane Tsui Is Creating A Library Of Cosmetic Chemistry Content On TikTok
Many beauty consumers today know cosmetic chemists play important roles in creating the skincare, makeup, body care and haircare products lining the shelves of their favorite beauty stores. Their knowledge is thanks to cosmetic chemists like Jane Tsui...
Herb & Root Makes Scents Convenient To Purchase At Grocery Stores
Herb & Root is betting consumers want to pick up perfume and paper towels in the same grocery trip. The Austin-based niche fragrance brand has introduced 17 stockkeeping units, including Attar of Roses perfume oil and Eau...
The Viral Irish Brand Helping Customers Perfect Slick-Backed Hair
After pouring nearly $11,000 from her savings into starting The Smooth Company in 2022, founder Aine Kennedy had no money left for marketing, so she took to TikTok to raise awareness organically. On the platform, she’s documented...
Incubator Underlining Beauty’s Latest Launch Is A Hair Cycling-Focused Brand Created With Sally Beauty
Incubator Underlining Beauty is taking the concept of hair cycling—rotating your hair care products depending on your hair and scalp’s needs—and turning it into a 32-product brand. The decision to do so wasn’t just based on riding...
Arielle Shoshana Is Creating A Perfume Playground With Its Store And Big Personality Scents
A self-described perfumery school reject, Arielle Shoshana Weinberg made her way to the fragrance industry through a different door: By opening Arielle Shoshana, the first niche fragrance boutique in the Washington, D.C., area. At the 9-year-old...
The Summer Of Beauty Brand Demolitions And Rebuilds
OG influencer brand Huda Beauty is getting overhauled and in true Huda Kattan fashion, the founder is documenting the process via a docuseries on YouTube for more than 4 million subscribers. The first video in the...
Kaleidoscope Enters 10th Year With A Retail Footprint Of 30K Doors
Celebrating a decade in business, Kaleidoscope has become a staple of mass-market haircare selections. The textured hair brand is available in 30,000 retail doors, including at Target, CVS, Walmart, Walgreens, Sally Beauty, Rite Aid, Nordstrom Rack and...
