Taylor Bryant
How Indie Beauty Brands Predict They’ll Do Next Year
Last month, we asked indie beauty brands to share their sales forecast for the holiday season and more than 40 responded. Getting them to divulge their forecasts for 2024 was a bit harder. We received a lot of nos,...
Cosmetic Chemist And Sula Labs Founder AJ Addae’s Predictions For The Beauty Industry Next Year
Last year, cosmetic chemist and Sula Labs founder AJ Addae predicted that rules would rule the beauty industry in 2023. She wasn’t wrong. The Modernization of Cosmetics Regulation Act of 2022 (MoCRA) has been...
Self-Funded Body Care Brand Karité Is On The Move At Retail And In Social Media
Almost seven years into its business, body care brand Karité is having one of its best years due to growing awareness and retail distribution. The brand expects to double revenues in 2024, according to co-founder Akua Okunseinde,...
Mintel Identifies 3 Big Trends Propelling The Future Of Beauty
Americans aren’t sanguine about the United States economy or the fate of the country. As reflected in market intelligence firm Mintel’s forecast of trends influencing the business of beauty over the next five years, their...
How PLA Made $30 Million In Sales And Managed To Get On Kylie Jenner And Jennifer Lopez’s Nails
After working as a lash artist for 12 years, the arduousness of the job took a toll on Michelle Nguyen. “I was probably one of the first generations of lash artists, so I wasn’t trained properly,” she says....
Seeking A Cost-Effective Alternative To Digital Ads, Beauty Brands Hit The Road With Truck Media
r R r R r R Beauty is taking to the road, with brands like Glossier, Jolie, Topicals, Pound Cake, BelliWelli, Le Mini Macaron, Nopalera, Saie, Tower 28 and Crown Affair adding...
Talking Trucks With Tom Shea Of Adgile, Emerging Beauty Brands’ Go-To OOH Advertising Company
In 2023, omnichannel has become critically important across the spectrum of brand building, whether it’s distribution, supply chain, marketing and more. Adgile Media Group, which calls itself “your favorite CPG brand’s favorite OOH brand,” is a beneficiary...
