Sky Organics’ New Packaging Gives Consumers More Insight Into What’s Under The Cap

Curious skincare shoppers are getting a lot more product information from Sky Organics than they used to. With assistance from Case Agency, which has worked with Clinique, Summer Fridays, E.l.f. Cosmetics and Ouai, the brand has...

Hanahana Beauty Rebrands And Rolls Out To Ulta Beauty Stores

Hanahana Beauty has entered Ulta Beauty via the specialty retailer’s Sparked program focused on emerging brands. It will roll out to 400 locations on March 5 following its premiere online last month. Bestselling Body Butters in lavender...

The Market For Baby Hair Products Grows Up As Interest And Offerings Increase

Budding beauty influencer North West has a habit of documenting her hair routine on TikTok, and one of her not-to-be-missed steps is slicking down her baby hairs. If posts on the account she shares with mother Kim Kardashian is...

How Latched And Hooked Became The First Black-Owned Wig Brand On QVC

In 2021, Latched and Hooked founder Tiffini Gatlin received an email from a buyer about featuring her synthetic hair extension and wig brand on QVC, but she didn’t immediately respond yes. “I actually had a lot of...

How An Air Force Veteran Got Into Body Care And Landed The Brand Cashmere Moon At J.C. Penney

A United States Air Force veteran, Tisha Ayers is a pro at learning things on the fly. That skill came in handy when she geared up to launch clean body care brand Cashmere Moon in 2021 with...

“A Fun, Affordable Ayurvedic Brand”: How Squigs Perks Up Hair And Scalp Care

As a fashion and beauty editor at publications such as PopSugar for nearly a decade, Squigs founder Nikita Charuza was known as a person up for experimentation. “When low-rise jeans were a thing again, I was like,...

Beacon Award Winner Me Cosmetics Is Ushering In A New Hair And Scalp Complexion Product Category

Me Cosmetics founder and CEO Camille Barreto is among an estimated more than 50% of women experiencing hair loss at some point in their lives. Dealing with it for over 25 years, she often resorted to MacGyvering camouflage...