“Naked Beauty” Podcast Host Brooke DeVard On Developing A Fragrance With Modern Magic

Brooke DeVard, host of “Naked Beauty,” the podcast ranked by Chartable as the top fashion and beauty Apple podcast in the United States, has flirted with the idea of releasing her own fragrance for years. The...

Basma Beauty Premieres In Brick-And-Mortar Retail With Sephora Rollout

For the first time in Basma Beauty’s three years on the market, consumers will be able to buy its products in person. Starting today, the cosmetics brand is entering 300-plus Sephora stores nationwide in the “Next Big...

What’s Next For Digital Agency Front Row Group

Digital agency Front Row Group has been acquired by private equity firm Charlesbank Capital Partners, as first reported by The Wall Street Journal. Terms of the deal weren’t disclosed, but Charlesbank typically backs companies valued...

New Scientist-Founded Brand Terns Wants To Energize The Sun After-Care Segment

Unlike the growing number of sunscreen brands focused on reflecting ultraviolet rays, Terns is addressing their aftereffects. The brand is launching today with two products: Everyday, a $38 cream for regular sun exposure, and Mayday, a $58...

Why Black-Owned Beauty Brands’ Retail Progress Is Slipping

In the wake of the murder of George Floyd in 2020, Sephora, Ulta Beauty and Bluemercury signed the Fifteen Percent Pledge promising to dedicate at least 15% of their shelf space to Black-owned brands. Target pledged to invest...

Skimdo Founder Kimberley Cowans Talks Free Samples And Why She Turned Down Sephora

Kimberley Cowans refers to her 10 year old brand Skimdo as a “personal healing project that snowballed into a business.” She was bullied for having curly, textured hair growing up and her hero product, Original Cream—a leave-in...

Sephora Accelerate Brand Of Other Worlds Launches Online With Urban Outfitters

 Aes  Aes When thinking about the first retail partner for Of Other Worlds, founder Simedar Jackson wanted one that aligned with the brand’s ethos (“young and kind of edgy,” she says) and...