How Luna Bronze Responded To Logistical Setbacks When Sales Spiked Amid The Pandemic

When the world was forced inside, Rhiannon Hall and Maddy Balderson didn’t know what to expect. Their 5-year-old Australian self-tanning brand Luna Bronze had been gaining steam before the pandemic with distribution at Mecca, Cult Beauty, Niche...

For A Complexion Company, African Heritage Is At The Heart Of Luxury Beauty And Wellness Merchandise

“I didn’t want to simply catch up as a Black-owned brand within the luxury wellness space. I wanted to create the beauty brand of the future regardless of ownership,” says Nomshado Michelle Baca, founder of A Complexion...

The Hello Cup’s #PeopleWithPeriods Campaign Broadens The Period Care Conversation

The Hello Cup wants everybody who menstruates, regardless of how they identify, to feel represented in the period care category. To raise the bar for inclusivity, the brand is showcasing nonbinary activist and...

Muslim Women Constitute A Trillion-Dollar Market. New Makeup Brand Shade M Is Directed Squarely At It.

Muslim women aren’t a niche. They’re members of the fastest-growing religious group on earth and constitute more than 12% of the world population. Despite their numbers and spending power estimated at around $1 trillion, Nour Khalife and...

mSEED Group’s Anthony Standifer Has Helped Scores Of Black-Owned Brands Launch. Their Biggest Challenges Came Later.

As most beauty industry insiders know, there’s an entire ecosystem of companies largely hidden to the public necessary to bring the brands to market that consumers know and love. Contract manufacturers are crucial creatures in that ecosystem. One...

This Bold Cosmetics Brand Is Beating Makeup’s Slump And On Track To Exceed $1.4M In Sales This Year

As the pandemic took hold, Stay Golden Cosmetics was faced with a tricky dilemma: How could a makeup brand associated with going out and having a good time remain relevant during a serious, scary period in which...