Brands
Do Vaginas Need Juice?
A new brand is marketing fruit-infused suppositories as “beauty products” for the vagina, promising a sweet scent. Does the vagina need a beauty product? Many women’s wellness insiders say, emphatically, no. British intimate beauty...
How The Creative Agency Behind Reale Actives And Rare Beauty Builds Successful Beauty Brands
What do Rare Beauty, Fenty Beauty, Isima, Tilt Beauty, Marc Jacobs Beauty, One/Size, Point of View, R.e.m. Beauty and Reale Actives have in common? Beyond appearing on beauty inspiration boards everywhere, they were all built by...
The Steam Bar Lands At Sephora With A New Approach To Scalp Care
Sephora is capitalizing on scalp care’s momentum with a new twist on the category: The Steam Bar. Centered on supporting the scalp microbiome through steaming rituals, the British brand, which participated in Sephora’s Accelerate program last year,...
The Next Generation Of Scalp Care Brands
Scalp care’s pandemic-era rise was no blip. Sales continue to climb, investors are backing the category and a new wave of brands is entering the market with dermatologist, trichologist and clinically minded positioning. Market research firm Circana...
“Shark Tank” Deal Winner Crowned Skin Wants To Be King Of Men’s Personal Care
Crowned Skin founder Darrell Spencer walked away from “Shark Tank” with a deal from investor Rashaun Williams, but his ambitions extend far beyond television: to establish a global fragrance-first men’s personal care staple. In a men’s personal...
Flower Shop Perfumes Co. Launches First In-House Brand Inspired By Legendary Nightclub El Morocco
You may never get to sip a highball next to Lucille Ball in a chic Manhattan nightclub, but El Morocco Perfumery wants to make you feel like you have. It’s the first in-house brand from...
