Booni Doon Seeks To Dispel The Myth That Sustainable Skincare Is Out Of Reach

In 2019, while Pooja Ganesan was working long hours as an investment banker on Wall Street, skincare became her go-to form of stress relief. Every Sunday, she would tend to her complexion as a form of self-care—and she...

Clean K-Beauty Brand Rael Brings Vulva Care To Walmart And Skincare To CVS

Walmart is realizing that “live better” can and should include better sexual wellness. Rael is rolling out to 2,000 of the big-box giant’s nearly 11,450 stores with skincare and intimate care. The...

Luxury Brand 111Skin’s Founders On Clinical Studies, Experiential Spas And Funding

A few months after receiving a multimillion-dollar cash infusion from London-based venture capital firm Vaultier7, luxury skincare brand 111Skin is making moves to take its business to the next level. The size...

Paula’s Choice CMO Erika Kussmann On Why The Brand’s Sephora Launch Has Been One Of The Biggest Ever

When Paula’s Choice announced via social media on Feb. 15 that it’s products were available on Sephora’s website, you could almost hear the screams coming from its diehard fans. On the brand’s Instagram post about it that’s garnered...

Plot Twist: Lu LatinUs Beauty Pairs A Soap Opera With Shampoos And Conditioners Catering To Latinas

Lu is following an unusual plot line for a new haircare brand: It’s pairing products with a soap opera or novela that gives them a dramatic origin story grounded in the canny entrepreneurial skills of three generations...

Texas Beauty Labs Founder Mary Berry Harnesses The Power Of Astrology For New Launch Cosmos Vita

Today, about one week into the sun transiting Taurus, an astrological sign ruled by Venus and known for its passion for art, beauty and other sensory pleasures, there’s a full moon in Scorpio, a sign noted...