Better Not Younger Launches At Ulta Beauty, Gen Z’s Favorite Beauty Retailer, To Serve Gen X And Baby Boomer Consumers

Ulta Beauty, the favorite beauty retailer of gen Z, has brought in a haircare brand that caters to gen X and baby boomers. Better Not Younger has arrived at close to 600 of the chain’s...

Founded By A Floral Designer, Cleanse Gourmet Lands Its Botanical Products In Terrain

In 2006, Maggie Rasmussen was working for a LASIK surgeon by day and creating bath products at night. “I actually just started making soaps as a craft, using materials from the craft store,” says the founder of

This Emerging Brand Enables Cosmetics Consumers To Do Their Entire Makeup Routine With Refillable Products

After Fred Lee would apply fungicide to his fields at Sang Lee Farms in Peconic, N.Y., his three children would go running through them. “I thought, ‘There has to be a better way,’ and, so, little by...

Celebrity Hairstylist David Babaii, Who Went Into Business With His A-List Clients, Dies

David Babaii, a hairstylist who had his hands on the heads of a who’s who of Hollywood, has died. As of publication, the cause of death was unclear. Babaii was 48. For the biggest of red carpet events,...

New Skincare Brand Oquist Cosmetics Wants To Be The Tesla Of Beauty

Oquist Cosmetics is a family affair and, like a storied family tradition, it’s intended to have longevity. Co-founders and father-daughter duo Olga Ringquist and Pavel Babneevs have worked in the beauty industry for a combined 26 years....

Brown Girl Jane Is Set To Generate $2M In Sales This Year Without Spending On Ads

For more than 10 years, Brown Girl Jane co-founder Malaika Jones worked on Wall Street in a financial industry she describes as a world’s away from beauty and wellness. But the demands it placed on her and...