Brands
After Ulta Rollout, Unite Hair Deepens Retail Push With Sephora Debut
After more than two decades building its business through salons, Unite Hair is leaning into specialty retail as the distribution model that underpinned its success continues to evolve. The professional haircare brand has debuted on Sephora’s website and...
With 400% Growth, TikTok-Favorite Mermade Hair Preps For Major U.S. Expansion
After building Mermade Hair into one of the biggest brands in its category in Australia, founder Tara Simich believes she can continue the hot hair tools streak in the United States. Already, Mermade Hair has a substantial...
No Influencers, No Big Ad Spend: Anti-Wellness Brand Sleep Or Die’s Badass Build
Before its flagship product, Sleep Strips, even launched, Sleep Or Die amassed a 4,000-person waitlist and a 500-member community of loyal fans known as the Zombie Club by embracing a rebellious brand identity that’s more reminiscent of...
Derm-Founded More Than Nine Wants To End Skincare Decision Fatigue For Moms
Pregnancy and motherhood bring no shortage of decisions, from what to eat and what medications to take to which household products are safe to use. The mental load can feel relentless. Aegean H....
Bubble Founder Shai Eisenman On Winning Across Generations, Gen Alpha And Not Selling (For Now)
Five years ago, Shai Eisenman looked at the skincare aisle and saw a disconnect. Prestige brands were delivering innovation, but often at prices out of reach for younger consumers. Meanwhile, mass skincare...
The Courage To Care: Zein And Samar Obagi, The Partnership That Helped Shape Modern Skin Health
History has a way of smoothing disruption. What looks inevitable in hindsight rarely felt that way in real time, especially to the people doing the disrupting. Long before “skin health” became a category, before physician-dispensed skincare was...
