Brand Report
How Aluminum-Free Deodorant Brands Are Holding Up During The Pandemic
Beauty editors differ on Fenty Skin, but they’ve come together on one recommendation amid the pandemic: Now is the time to try natural deodorant. Mostly away from the office, people don’t have to worry they’ll...
For New Brand DEW Mighty, Great Skincare Shouldn’t Come At An Environmental Cost
DEW Mighty is giving skincare a sustainable makeover. The new brand from beauty industry consultant Tiffany Buzzatto, a veteran of behind-the-scenes contract manufacturing and chemical supply, has kicked off with Bloom, a water- and plastic-free jelly...
New DTC Sexual Wellness Brand Champ Is Breaking Condom Taboos
Buying condoms can be pretty cringey. Champ wants to change that. Launching today, the direct-to-consumer sexual wellness startup creates premium condoms and lubes customers can have delivered discreetly to...
This New Beauty Brand Wants Your Makeup Routine To Be Totally Biodegradable
While Lillian Childress was working two years ago at startup HomeBiogas developing a toilet that turns waste into renewable energy for cooking to reduce people’s environmental impacts, purchasing virgin plastic-encased lipstick and blush seemed totally incongruous. “I...
Niu Body Has Been Reinvented As Three Ships To Cater To Ingredient-Savvy Millennials
As a brand evolves, it may move in an unexpected direction. After attending Queen’s University, Connie Lo and Laura Burget began Niu Body in 2017 as an affordable alternative to the expensive clean beauty brands they didn’t have...
Five Big Challenges To Developing Sustainable Beauty Brands
After beauty brands scrutinized ingredients they used, they began to examine the environmental impacts of those ingredients and the packaging housing them. While trying to maintain human beauty, the beauty industry often doesn’t do the same for the...
