Brand Report
After TikTok Virality Led Wrinkles Schminkles To Sell Millions Worth Of Patches, The Brand Is Reckoning With The Waste It Caused
In February 2022, a 17-second TikTok video showing Shannon O’Brien, owner of Abundance Naturally, a Canadian distributor of beauty brands, including Wrinkles Schminkles, remove Wrinkle Schminkles’ Forehead Wrinkle Patch from her forehead to reveal line-free...
Mango People Is On A Mission To “Genuinely Add Value To Our Community” With Flattering, Skin-Friendly And Eco-Conscious Makeup
Trained as a chemical engineer, Mango People founder Sravya Adusumilli is a problem solver at her core. When she had a problem locating a clean and inclusive makeup brand while in college, she decided to solve it...
After Several Pivots, Skincare Brand WLDKAT To Shutter
WLDKAT, the clean skincare brand founded by former Urban Decay executive Amy Zunzunegui, is shutting down. Acknowledging it might come as a shock to customers, Zunzunegui shared the news Wednesday
Raeka Beauty’s Colorful Rebrand Makes South Asian Skincare Approachable To All
As she was prepping for law school in 2015, Raeka Morar began concocting lotions with turmeric and clove oil as a hobby. Loving them, her encouraging friends convinced her to do a holiday market in Austin and, within...
Luxury Sex Toy Maker Lelo Celebrates Its 20th Anniversary With The Launch Of Lelo Beauty
Luxury sex toy maker Lelo has been bringing a flush to consumers’ faces for 20 years. Now, it’s intentionally adding color to them with the launch of Lelo Beauty. Lelo’s beauty venture is...
Ayurvedic Haircare Brand Shaz & Kiks Lands At Sephora And Launches #StayJungli Campaign
Ayurvedic haircare brand Shaz & Kiks has gone live on Sephora’s website and kicked off a new social media campaign in tandem with its launch at the beauty specialty retailer. The campaign uses the hashtag #StayJungli to take...
