Brand Report
Beauty Industry Vet’s Gray Hair Brand Silverist Enters Retail At Credo
Silverist, the haircare brand born out of beauty industry veteran Evelyn Wang’s mission to serve people with gray hair, including herself, is bringing that mission to retail with a Credo rollout. The retail...
Revance Emerges From Crown Labs Merger Ready To Take On Aesthetic Medicine Giants
In one of the most consequential aesthetic medicine deals in recent memory, Crown Laboratories merged with Revance Therapeutics in February and in March announced it would operate under a unified new identity, Revance.
Beautycounter Is Returning As Counter After Falling Into Bankruptcy
A little over a year since founder Gregg Renfrew bought Beautycounter out of bankruptcy and three years since it was acquired by private equity firm Carlyle Group at a $1 billion valuation, the brand is coming...
Primally Pure’s Ad Campaign Calling Sunscreen “Poison” Provokes Beauty Industry Outrage—Purposefully
Primally Pure’s advertising campaign provocatively proclaiming its new sunscreen Sun Cream SPF 30 is “100% poison-free” and, “The sun isn’t poison, but your sunscreen is,” was created to instigate discussion—and it certainly has, with beauty industry insiders,...
Beame Gives Gen Z Reasons To Reapply Sunscreen With Fun Stickers And Spray
While awareness of the importance of sunscreen usage for protecting against ultraviolet rays has become widespread, regular reapplication remains elusive. London-based brand Beame aims to change that. “We know gen Z wears sunscreen, but 70% of...
Founder Annie Lawless Jacobs Returns As Lawless Beauty CEO
Annie Lawless Jacobs is retaking the CEO reins at the namesake clean makeup brand she started nearly eight years ago, where she plans to reinforce its strengths as the prestige makeup category battles slumping sales, consumer...
