Brand Report
Maesa Pushes Back On Excessive Wellness Culture With Party Of You Launch At Target And Ulta Beauty
Maesa’s retail march is picking up speed, with its newest brand, Party of You, rolling out nationwide at Target and Ulta Beauty. The launch of Party of You, which the incubator describes as a “counter-wellness” brand responding to...
These New Brands Want Body Care To Shed Its Commodity Reputation For Good
Body care is moving past its reputation for being stuck in commodity territory, with brands continuing to push the category toward specialized, premium products rivaling those for the face. According to Daash Intelligence, prestige body care...
Life After Closing A Beauty Brand: 5 Founders On Their Next Chapters
Over the past few years, a wave of indie brand closures has swept through the beauty industry as it has become more expensive, crowded and less forgiving. The closures are unfolding against a...
Odele Steps Into Fragrance With Natural Hair And Body Mists On The Path To $100M
Clean haircare brand Odele is stepping into the fragrance category with four hair and body mists, taking on the ubiquitous product trend with its own spin. The launch is part of a broader slate of...
For Workouts And Workdays, Haeskn Pairs K-Beauty-Inspired Sun Protection With Portability
Eugene Dennison Kim contends it’s high time sun protection in the United States caught up with its global counterparts. “It’s contributing to less product adoption for such an important step in your routine,” says the creative director at...
How Two Moms Built Prereq Care To Meet Gen Alpha—And Parents—Where They Are
Prereq Care co-founder Sana Mithani’s daughter’s beauty curiosity was sparked early. Two years ago, at the tender age of five, she began asking if she could use her mother’s skincare products and following beauty trends on social...
