Born Under Vapour Beauty, Taos AER Ventures Out On Its Own To Target

Born in 2017 as an extension of Vapour, Taos AER is separating from its parent to become a distinct personal care brand entering Target. At the massive retailer, which has amplified its aluminum-free deodorant assortment with...

How Whimsy Official Went From Mobile Matcha Bar To Emerging DTC Wellness Brand

For BFFs Victoria McAbee and Jasmine Lee, it’s been a winding road to launch direct-to-consumer wellness brand Whimsy Official. The pair, who met at tailgate party for Auburn University football in 2013 and shared entrepreneurial dreams as...

Mademoiselle Provence Brings Affordable French Body Care To Target

Two-year-old French beauty brand Mademoiselle Provence is entering 300 locations at Target—or should we say Targeé—and the retailer’s website today.  The body care specialist will bring its...

The Incubator Behind Influencer Sarah Cheung’s Brand Sacheu Beauty Mines Trend Data To Build Beauty Lines

When influencer Sarah Cheung launched Sacheu Beauty a week ago with two facial tools, it seemed like just another social media-driven brand in a string of such brands that have inundated the beauty industry of late. But...

Odele, Topicals And Kreyol Essence Among 15 Beauty Standouts Taking Home Honors From First-Ever Beacon Awards

Odele, Topicals and Kreyol Essence were among 15 winners of the first-ever Beauty Independent Beacon Awards revealed during a virtual ceremony on Wednesday. Other Beacon Awards winners include clean cosmetics line Kjaer Weis for...

Ranavat Elevates Its Packaging, And Enters Bluemercury And Free People

Nearly three years into the life of Michelle Ranavat’s namesake Indian-inspired brand, the pandemic forced the busy beauty entrepreneur to stop an incessant stream of in-store events and in-person meetings. The stoppage enabled her to turn her full...