Psychedelic-Adjacent Functional Beverage Psychedelic Water Goes Viral On TikTok, Racks Up $1M In Sales

Don’t let the “psychedelic” in Psychedelic Water’s name fool you. The bubbly beverage won’t make you hallucinate. Rather, Psychedelic Water executive Felicia Hershenhorn says, “It’s bringing that...

As Many Cosmetics Brands Chase Short-Lived TikTok Trends, True + Luscious Brings A Timeless Approach To HSN

Mehir Sethi admits that her clean makeup brand True + Luscious’s television shopping and livestreaming premiere Wednesday on HSN will push her outside of her comfort zone, but she’s ready for the challenge. “The funny thing is...

After A Leg Infection, MRSA, Strong Antibiotics And Hospital Stay Ravaged His Skin, Ben May Created Skin Woof. Now, The Brand Has Entered Superdrug.

During his third year studying engineering at Oxford University in 2014, then 21-year-old Ben May had a routine operation to repair knee ligaments damaged by a soccer mishap. The results were anything but routine. “A week after surgery,...

Saalt Is Using Sustainable Period Care To Fight Poverty In Developing Countries

Cherie Hoeger, CEO and co-founder of period cup and underwear brand Saalt, winner of a 2021 Beacon Award for philanthropy, likes to present women with a hypothetical situation. “Let’s say you started your period today or maybe...

Bath Connoisseur Pursoma Moves Into The Mass Market With An Upcoming Launch At Target

“We provide a better bath,” declares Shannon Vaughn, founder and CEO of Pursoma. Now, the brand that began seven years ago in the high-end wellness segment is bringing its better bath products to as many people...

Curly Haircare Rocket Ship LUS Brands Brings On Beauty Vet As CMO To Gear Up For More Growth

Sahar Saidi founded LUS Brands in 2017 with a $30,000 bank loan and two part-time contractors. One helped with customer service, the other with Facebook advertising. “I wore many hats in the early days,” she recounts. Four...