Brand Report

With Timeless Launch, Target Doubles Down On Dupe Strategy
An immigrant from Guatemala, Bianca Castellanos got a fulfillment job in 1978 at Aida Grey Institute De Beaute, a skincare studio on Rodeo Drive in Beverly Hills that extended to over 100 franchises worldwide presided over by Grey, one...

5 Product Picks From The Wild Wild West Of TikTok Wellness
After a momentary pause, TikTok is back along with its regular stream of advertising for TikTok Shop, which has been a haven for fringe wellness products. The social commerce platform is an especially...

Meet The New Skincare Brand On A Mission To Boost Bare-Faced Confidence
When aestheticians have clients with inflamed skin, they often advise them to pare down their product usage. Hannah Chang, founder of 000Skin, hopes her brand’s products remain in their rotation even then to calm their irritation. 000Skin,...

Indie Beauty Dish: Executive Appointments, Closures, Expansions And More In January 2025
Uoma Beauty’s website and social media are active again after a hiatus of several months following financing and investment firm MacArthur saving it from closure in late 2023. The inclusive makeup brand was launched in...

New Skincare Brand Erly Is Giving Sephora Kids An Alternative To Drunk Elephant
Erly is aimed at gen Z consumers, but don’t expect any bubble letter logos or cutesy anthropomorphic mascots. From moms Hallie McDonald, a dermatologist, and Jamie Chandlee, co-founder of online fashion,...

Former Le Labo Exec Emilie Mascarell Gives Refillable Hand Soap The Luxury Treatment
With her new eponymous brand, fragrance industry veteran Emilie Mascarell envisions people coming for the experience and staying with refills. Maison Mascarell is launching today with silky, non-drying French-made hand soap smelling of...