VC-Backed Modern Incontinence Brand Hazel Launches At Target

Hazel has launched premium disposable absorbent briefs at over 300 Target stores.  With the big-box partnership, the modern incontinence brand’s retail distribution has increased 681% over the last 12 months. Prior to Target,...

Indie Beauty Dish: Brand Closures, Launches And Retail Expansions From April 2025

Kiss Products-owned Joah Beauty may be shuttering. A month ago, an eagle-eyed Redditor spotted that the accessible K-Beauty-inspired brand’s website was offering 50% off all products and proclaimed it was the “last chance to shop Joah Beauty.” Beauty...

Army Vet And Influencer Julianna Christensen’s New Brand Roame Affordably Elevates Personal Care

Julianna Christensen, an army veteran-turned-social media star, didn’t want to put out just another influencer-fronted money grab with trend-chasing goods.  For her new personal care brand Roame, Christensen, who...

“Absolutely Zero Water Used”: Celebrity Hairstylist Launches Eco-Friendly Powder Haircare Brand Arove

Michael Dueñas, a hairstylist with celebrity, fashion and advertising clients like Jamie Lee Curtis, Rachel Brosnahan, Machine Gun Kelly, Aeropostale, L’Oréal and Guess, has long been fed up with the lack of results-driven eco-friendly haircare products.

Can Morphe Execute A Big Comeback?

Two years after Morphe owner Forma Brands emerged from bankruptcy, the brand is returning to form. Available at Ulta Beauty and in direct-to-consumer distribution, its year-to-date sales have increased 33% and comparable-store sales are up a double-digit...

TikTok-Favorite Hair Accessories Brand Sleepy Tie Enters Ulta Beauty After Initially Staving Off Retail

After hashtag #sleepytie crossed 200 million TikTok views, Sleepy Tie, the brand behind the viral hair-preserving satin double scrunchie that protects and prolongs blowouts, has made its retail debut at Ulta Beauty. Sleepy Tie...