Got Multi-Toned Lips? New Luxury Makeup Brand Vedi Beauty’s Got You With Richly Saturated Lipsticks

Growing up health-conscious in San Francisco and dealing with health issues, Nikita Magan, founder of Vedi Beauty, who had a stroke as an infant and has cerebral palsy, became exceedingly deliberate with the beauty products...

Melanin-Rich Skincare Brand Juru Skin Strives To Boost Skin Hydration On The Global Stage

Launched in February 2023, Juru Skin is quenching skin dehydration with ingredients like Brazilian cupuaçu butter, West African plantain leaf, aloe vera and apricot kernel oil in a trio of products—Hydro Glow Bath...

Binaurale Welcomes Fragrance Consumers Into An Imaginative Y2K-Inspired World

When Binaurale co-founder Arielle Elfassy created briefs for the brand’s inaugural scents, she focused on building worlds inspired by music, emotion and imagery rather than target audiences or key ingredients. “With lifestyle brands, fashion brands, even home...

Luna Daily Launches First Motherhood-Focused Skincare Range At Sephora

At baby showers, soon-to-be mothers are often gifted fragrance-free lotions, gentle body washes and soothing balms for their impending newborns, but almost nothing giving them a bit of much-needed pampering. Luna Daily has...

Beauty Brands’ Procurement Problem

Founder Lin Chen started fulfilling orders for skin and body care brand Pink Moon from her one-bedroom New York City apartment in 2020, but a year into the business it was clear she should outsource...

Ex-Estée Lauder Exec’s New Gen Alpha Brand Gryme Joins The Conversation About The Right Products For Kids’ Skin

At Estée Lauder, where Sabrina Yavil helped direct global marketing and strategy for a decade, identifying gaps in the beauty industry with unsatisfied consumer demand was integral to her job. It was outside of the office,...