Clean Fragrance Brand Brûmée Wants Consumers To Give Up Alcohol

Pharmacologist Anne-Claire Walch wants you to go alcohol-free in 2021. With your fragrance, that is. Her perfume brand Brûmée is joining a growing movement of beauty startups seeking to clean up the fragrance category. It has three...

Ingestible And Vaginal Health Specialist Love Wellness Launches In Target Stores Nationwide

Love Wellness’ latest milestone is entering Target—and it’s a meaningful one for Lauren Bosworth, founder and CEO of the ingestible and vaginal health brand. “I grew up going to Target with my mom,...

New Zero-Waste Brand Everist Is Determined To Make Sustainable Haircare Mainstream

A good hair day shouldn’t be bad for the planet. That’s the premise of Everist, a new zero-waste brand from the minds of beauty industry veterans Jessica Stevenson, former general manager at Nude by Nature and senior...

From Bold Unibrows To Colorful Braids, New Brand TooD Is A Catalyst For Self-Expression And Self-Acceptance

Almost four years ago, Shari Siadat made a change that would alter the trajectory of her life. After 24 years of plucking her unibrow in embarrassment, the first-generation Iranian American decided to grow it out. The decision was...

“Hermes Of The Skincare Industry:” Maison/Made Receives Biodynamic Certification For Its Sustainable Ingredient Cultivation

“In the last five years, we’ve seen the uptick in natural brands and how saturated the space was becoming,” says Adrien de Botin, who founded Maison/Made with his wife Carolina Prioglio. “We knew that, if we wanted...

Glowing Skin Through Self-Pleasure? Consonant Skin+Care Says Oh Yes

Consonant Skin+Care wants women to touch themselves and not just to apply their serum or sunscreen. The 13-year-old clean beauty brand has launched a content and commerce initiative extolling the skin health benefits of masturbation....