Brand Report

Hazel has launched premium disposable absorbent briefs at over 300 Target stores.  With the big-box partnership, the modern incontinence brand’s retail distribution has increased 681% over the last 12 months. Prior to Target,...

Kiss Products-owned Joah Beauty may be shuttering. A month ago, an eagle-eyed Redditor spotted that the accessible K-Beauty-inspired brand’s website was offering 50% off all products and proclaimed it was the “last chance to shop Joah Beauty.” Beauty...

Julianna Christensen, an army veteran-turned-social media star, didn’t want to put out just another influencer-fronted money grab with trend-chasing goods.  For her new personal care brand Roame, Christensen, who...

Michael Dueñas, a hairstylist with celebrity, fashion and advertising clients like Jamie Lee Curtis, Rachel Brosnahan, Machine Gun Kelly, Aeropostale, L’Oréal and Guess, has long been fed up with the lack of results-driven eco-friendly haircare products.

Two years after Morphe owner Forma Brands emerged from bankruptcy, the brand is returning to form. Available at Ulta Beauty and in direct-to-consumer distribution, its year-to-date sales have increased 33% and comparable-store sales are up a double-digit...

After hashtag #sleepytie crossed 200 million TikTok views, Sleepy Tie, the brand behind the viral hair-preserving satin double scrunchie that protects and prolongs blowouts, has made its retail debut at Ulta Beauty. Sleepy Tie...