Brand Report
Carson Meyer’s C & The Moon Captures The Magic Of Malibu Beach Life In A Jar
Another member of the Meyer family has been bit by the entrepreneurial bug. Actress and doula Carson Meyer, younger sister of jeweler-to-the-stars Jennifer Meyer, has launched
Don’t Call It A Rebrand: Earthwise Beauty Evolves Its Packaging To Appeal To Contemporary Stores And Shoppers
In the 13 years since Ava Zhan launched Earthwise Beauty on a creative impulse, she’s grown wiser about what it takes to make skincare packaging effective functionally and aesthetically. Her brand’s sleek redesign puts that wisdom into...
How A Single Product Changed Haircare Company DpHue’s Trajectory
DpHue’s business is clearly demarcated pre-ACV Hair Rinse and post-ACV Hair Rinse. Before its bestselling product, the company had two hair color bars and was inching along as an at-home hair color specialist. After its bestselling product,...
Hawaiian Brand Kuleana Launches Sunscreen Against The Backdrop Of Its Home State’s Oxybenzone and Octinoxate Ban
Kuleana addresses environmentalism from several angles with its expansion into sun care. An offshoot of renewable energy company Pacific Biodiesel, the year-old skincare brand’s sunscreen is launching shortly after its home state, Hawaii, leapt into the forefront...
This New Brand Provides Tweens And Teens Makeup That’s On Par With Urban Decay And MAC
Samantha Cutler believes kids shouldn’t be stuck with cheap beauty products made from cheap ingredients and components. Her new brand, Petite ‘n Pretty, gives them cosmetics with the quality expected from the likes of Stila, Smashbox and...
How Melissa Scanlon Went From Hollywood Assistant To Founder Of Essential Oils-Centered Brand Fleur 333
When Melissa Scanlon was a personal assistant for actor Kevin Connelly, she’d typically wind up at Erewhon three times a week picking up provisions for the “Entourage” star. As she perused the kombucha and organic bone broth...
